Tag: Campaign
Japan – Canva has teamed up with Wieden+Kennedy Tokyo (W+K Tokyo) to launch a captivating new film series that showcases how creativity can transform everyday challenges into innovative solutions. Directed by filmmaker Yuki Tanada, known for The One Million Yen Girl and My Broken Mariko, the eight-part...
KFC is dishing out a fix for women’s generally tiny jean pockets this International Women’s Day.
Singapore – Creative agency VML Singapore and menstrual care brand Blood is breaking menstrual taboos in its latest ‘Period Squad’ campaign. The newly launched campaign aims to dismantle outdated perceptions of menstruation, encouraging open dialogue. The ‘Period Squad’ features the characters Crampy,...
Titled ‘Pool Hall,’ it builds on Levi's recent campaign reimagining the brand’s decades-old advertisements.
Hong Kong – Sun Life and the Basketball Association of Hong Kong, China (BAHKC) have signed a three-year, HK$10 million partnership to support athletes, promote basketball, and enhance community engagement. As part of the initiative, Sun Life will provide medical and accident insurance for Hong Kong...
Singapore – The Singapore Institute of Technology (SIT) has launched a new admissions campaign in collaboration with creative agency FiftyFull. Centered on the theme “Prepared for Life,” the campaign features real students at SIT’s new Punggol Campus and highlights the university’s focus on applied learning...
India – To drive home the importance of seatbelt usage, the Maharashtra Motor Vehicles Department (MMVD) has launched a new campaign using reflective tape on commercial vehicles to promote seatbelt use during Road Safety Awareness Month. MMVD’s ‘The Buckle Hack’ initiative uses mandatory reflective...
Philippines – Cadbury teamed up with Ogilvy Philippines, Indonesia, and Singapore for a Valentine’s Day campaign celebrating the beautifully imperfect nature of real love. Cadbury’s campaign highlights how the most meaningful love stories often defy clichés and expectations. It embraces the complexities...
Hong Kong – Coca-Cola staged its first-ever 600-drone light show over Victoria Harbour on Friday, marking the grand finale of its Chinese New Year campaign. The display featured 12 scenes depicting festive moments and local traditions, with live narration by actor and singer Louis Cheung. The “Meet on...
Hong Kong – The Culture, Sports and Tourism Bureau (CSTB), the Hong Kong Tourism Board (HKTB), and Ocean Park are joining forces to roll out a series of citywide promotional activities, celebrating the public debut of Hong Kong’s giant panda cubs and bringing panda-themed experiences to iconic locations...
