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Tag: campaign film

DISNEY HOLIDAY CAMPAIGN
Disney launches global holiday campaign to celebrate the joy of giving
Posted on November 11, 2025
by Sharona Nicole Semilla
United States – Disney has launched its 2025 global holiday campaign, “Make Someone’s Holiday Magic,” celebrating the joy of giving and connection during the festive season.  The campaign begins with “A Disney Holiday Short: Best Christmas Ever,” directed by Academy Award winner Taika Waititi, now...
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GREAT IDEAS START WITH MAC
Apple celebrates the power of creation in new ad voiced by Dr. Jane Goodall
Posted on October 31, 2025
by Sharona Nicole Semilla
California, United States – Apple has unveiled ‘Great Ideas Start on Mac’, a new global campaign celebrating creativity, imagination, and the spark of inspiration. The short film opens with a stirring narration, “Every story you love, every invention that moves you, every idea you wished was yours, all...
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MAYA BLACK
Maya Bank reimagines financial elitism with latest campaign showcasing iconic ‘Black Card’
Posted on October 28, 2025
by Sharona Nicole Semilla
Manila, Philippines – Maya Bank, together with Dentsu Creative Manila, is flipping the script on financial elitism with “Welcome to Maya Black”, a campaign that reimagines the iconic ‘Black Card’ for a new generation. Long the symbol of exclusivity, the Black Card has been reinvented as a statement of...
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TAKEDA VIETNAM
Takeda Vietnam buzzed open the hidden truth of dengue with ‘whimsy’ health campaign
Posted on October 22, 2025
by Sharona Nicole Semilla
Hanoi, Vietnam – Takeda Vietnam Pharmaceuticals have brought the dangers of dengue fever out of the shadows with “The DeRIGHT-V 1.0” campaign with Dentsu Redder—an evocative public health activation that turns statistics into stories and awareness into action. In a country where dengue is often underestimated...
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SAMSUNG GLOBAL CAMPAIGN
Samsung answers “Why Samsung?” with global campaign spotlighting AI, connectivity, and reliability
Posted on October 22, 2025
by Sharona Nicole Semilla
Seoul, South Korea – Samsung Electronics has rolled out “Why Samsung,” a global campaign that underscores the company’s four defining values in home appliances: Bespoke AI, SmartThings connectivity, security, and reliability. The campaign, now live across over 50 countries via Samsung.com, YouTube and...
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SENTOSA CAMPAIGN
Sentosa invites guests to ‘discover their element’ in new wellness-inspired brand campaign
Posted on October 21, 2025
by Sharona Nicole Semilla
Singapore – Sentosa Development Corporation (SDC) has introduced its evolved brand direction, “Discover your element in ours,” a campaign that invites guests to reconnect with themselves through the island’s natural elements—from sun and sand to sea, nature, and biodiversity. The refreshed direction...
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DOVE CHANGE THE COMPLIMENT
Dove inspires a movement to #ChangeTheCompliment and empower girls everywhere
Posted on October 20, 2025
by Sharona Nicole Semilla
United Kingdom – Dove has unveiled a powerful new video under its #ChangeTheCompliment campaign, celebrating girls for their talents, courage, and individuality rather than their looks. The film, part of the long-running Dove Self-Esteem Project, features young girls running, playing sports, and embracing...
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TAT TVC CAMPAIGN
Thai tourism authority invites travellers to reconnect and heal with ‘unforgettable experience’ campaign
Posted on October 16, 2025
by Sharona Nicole Semilla
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has unveiled its latest global TVC campaign, “Unforgettable Experience: Healing is the New Luxury,” positioning Thailand as a sanctuary where true rejuvenation goes beyond traditional wellness.  The campaign invites travellers to discover...
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CHEIL X SAMSUNG INDIA
Samsung launches awareness digital film highlighting e-waste challenges—quite literally
Posted on October 14, 2025
by Sharona Nicole Semilla
New Delhi, India – Samsung, in partnership with Cheil India, have teamed up this International E-waste Day to launch ‘E-Mutant,’ an awareness-powered digital film that brings the problem of electronic waste to life—literally. The film unfolds inside an ordinary home where forgotten gadgets begin to stir. ...
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NTUC LEARNING HUB
NTUC LearningHub launches 360° campaign, film focused on inspiring Singaporeans to embrace lifelong learning
Posted on October 14, 2025
by Sharona Nicole Semilla
Singapore – NTUC LearningHub (NTUC LHUB) has unveiled its 2025/2026 brand campaign, created by Lioncat Films, featuring a new film, refreshed tagline, and multi-channel media rollout designed to inspire Singaporeans to embrace lifelong learning. At the heart of the campaign is the brand’s new rallying...
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