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Tag: campaign film

UKG WORK CAMPAIGN
Workforce operating platform UKG reimagines ‘work,’ introduces new brand identity and global campaign
Posted on October 6, 2025
by Sharona Nicole Semilla
Massachusetts, United States – UKG has launched a new global brand identity and campaign, “When Work Works, Everything Works,” marking a fresh step in its journey to make work more human.  The HR, pay, and workforce management company describes its evolution as a unified ‘Workforce Operating Platform’—bringing...
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BLOCKBUSTER DEEPAVALI
MDDI, Hogarth Worldwide to premiere ‘Blockbuster Deepavali’ to celebrate community and festive giving
Posted on October 6, 2025
by Sharona Nicole Semilla
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with Hogarth Worldwide, is set to premiere ‘Blockbuster Deepavali’ on October 7, 2025. As Singapore continues its SG60 commemorations, the video brings together film, music, and meaningful messaging in a campaign...
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WOULD YOU CARE SG ENABLE
SG Enable rolls out new campaign to champion everyday inclusion
Posted on September 25, 2025
by Sharona Nicole Semilla
Singapore – SG Enable has unveiled its new public education campaign “Would You Care?” under the i’mable initiative, created with independent agency GERMS Digital.  The campaign calls on Singaporeans to look beyond first impressions of disability and embrace authentic connections with persons with...
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LE LUMIERE’S RELAUNCH
Malaysia’s Le Lumiere relaunches with new story-led campaign, “Every Sparkle Tells a Story”  
Posted on September 15, 2025
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia – Malaysian jewellery house Le Lumiere, celebrated for its precision-cut diamonds and refined craftsmanship, has entrusted its relaunch campaign to FCB SHOUT following a competitive pitch.  The appointment signals a bold step for the Tomei Group brand as it redefines its place...
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HOW DO YOU DO KFC CAMPAIGN
KFC Singapore rolls out new campaign celebrating different ways people enjoy fried chicken
Posted on September 4, 2025
by Sharona Nicole Semilla
Singapore — KFC Singapore is introducing its biggest local brand campaign, “How Do You KFC?,” celebrating the different ways customers enjoy fried chicken.  Fans are invited to share their eating rituals, with five chosen entries to be turned into limited-time menu items in stores. One participant...
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snitch verve media campaign film 2025
Snitch, Verve Media target India’s fast-moving urban male in new fashion campaign
Posted on June 23, 2025
by Aliza Carmona
India – Men’s fashion and lifestyle brand Snitch has partnered with creative agency Verve Media to unveil a dynamic, story-led film series that spotlights the spontaneity and style of today’s modern man. Titled ‘Last Minute? Snitch It’, the three-part campaign, explores everyday scenarios that demand...
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apple china iphone privacy campaign
New Apple China ads use humor to spotlight iPhone privacy features
Posted on June 5, 2025
by Aliza Carmona
China – Apple China, in collaboration with TBWA\Media Arts Lab Shanghai, has launched a new privacy campaign bringing back comedian Yue Yun Peng for a second consecutive year to illustrate iPhone’s privacy features through everyday situations. The campaign builds on last year’s “Let’s Talk Privacy” series...
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pizza hut indonesia 2 hour ramadan ad
Pizza Hut Indonesia ditches emotional storytelling for a 2-hour comedy-driven Ramadan ad
Posted on March 27, 2025
by Aliza Carmona
Indonesia – To break through Indonesia’s highly competitive food and beverage market during Ramadan, Pizza Hut Indonesia has unveiled a bold and unconventional move—a two-hour-long ad titled “NON-STOP SERU 2 JAM BARENG DIP & CRUNCH.” Departing from the usual emotional tone of Ramadan...
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gleneagles hospital ihh campaign 25
Gleneagles Hospitals shifts focus from technology to human connection in new campaign
Posted on March 27, 2025
by Aliza Carmona
India – Gleneagles Hospitals, part of the IHH Healthcare network, has teamed up with Havas Life Mumbai for its latest campaign, “Where Good People Make You Feel Better”, which goes beyond showcasing medical expertise to highlight the equally crucial role of human compassion in healthcare....
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mccy dentsu sg every support counts
MCCY shines a light on the holistic support system behind Singapore’s top athletes in new campaign
Posted on March 26, 2025
by Aliza Carmona
Singapore – Singapore’s Ministry of Culture, Community and Youth (MCCY), in partnership with Dentsu Creative Singapore, has launched a digital campaign showcasing the dedication, resilience, and extensive support networks that drive Singaporean athletes to success. The campaign’s hero film, ‘Every Support...
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