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Tag: Australia

Meltwater-APAC-growth
Meltwater ramps up APAC growth with new business wins, enhanced capabilities
Posted on July 8, 2022
by Kathleen Murata
Aside from winning premium accounts, Meltwater has also launched its enhanced TV & Radio (Broadcast Content) offering.
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Tug-Merlins-Entertainments-SEA-LIFE
Tug appointed by Merlin Entertainments for digital marketing of SEA LIFE Sydney Aquarium
Posted on July 7, 2022
by Kathleen Murata
The appointment will see Tug increasing the share of voice and audience traffic to the SEA LIFE Sydney Aquarium website.
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Myer-and-Essence
Australian department store chain Myer taps Essence anew as media partner
Posted on July 7, 2022
by Kathleen Murata
Essence and Myer will continue to work together to drive positive business outcomes for this Australian retail brand.
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Red-Havas-Health-Nicole-Phillips
Red Havas Health names Nicole Phillips as new client services director, other hires
Posted on July 6, 2022
by Kathleen Murata
In her new role, Nicole Phillips will be leading Red Havas Health's client accounts, and identifying new business opportunities.
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Why-Not-RC-Cola-Mediabrands
RC Cola’s latest campaign challenges teens to have ‘why not’ attitude
Posted on July 6, 2022
by Kathleen Murata
The new campaign by RC Cola takes audiences on a wild reimagining of four of the greatest moments in human history.
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Havas Australia appoints OIS as its independent, third-party verification partner
Havas Australia appoints OIS as its independent, third-party verification partner
Posted on July 6, 2022
by Teddy Cambosa
At any moment in time, OIS tracks hundreds of out-of-home campaigns across Australia and  New Zealand, processing billions of verification data points. 
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PubMatic-and-AlikeAudience
PubMatic ties with AlikeAudience to offer sell-side audience targeting to media buyers in Indonesia
Posted on July 5, 2022
by Kathleen Murata
The partnership with AlikeAudience aims to expand the reach of Connect, PubMatic’s differentiated audience solution.
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Wilson and Salomon appoints Alley to drive customer growth in ANZ
Wilson and Salomon appoints Alley to drive customer growth in ANZ
Posted on July 4, 2022
by Teddy Cambosa
Through the mandate, Alley will manage all performance media strategy, planning and execution for Wilson and Salomon.
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NSW-Government-and-UM-Australia
NSW state gov’t reminds young Aussies to continue COVID-safety practices in new campaign
Posted on July 1, 2022
by Kathleen Murata
It aims to reach 16- to 39-year-olds, reminding them about the simple things they can do to beat flu and COVID during the winter season.
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WPP-and-Bower-House-Digital
WPP to acquire marketing technology agency Bower House Digital
Posted on June 30, 2022
by Kathleen Murata
The move is aligned with WPP’s accelerated growth strategy and focused M&A approach to building on existing digital experience capabilities.
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