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Tag: Australia

Significant spike on Taylor Swift mentions evident from Aussie influencers, brands following ‘The Eras Tour’ announcement
Significant spike in Taylor Swift mentions evident from Aussie influencers, brands following ‘The Eras Tour’ announcement
Posted on July 6, 2023
by Teddy Cambosa
According to the data, there were 182 social media posts with mentions of the Anti-Hero on Instagram that were shared by a total of 133 influencers, reaching an audience of over 10.7 million people.
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Untitled design (6)
Australian business planning consultancy 24HRBP launches in SG, names inaugural senior advisory team 
Posted on July 4, 2023
by Teddy Cambosa
Singapore – Australian business planning company 24HR Business Plan (24HRBP) has announced the opening of a new office in Singapore as part of its long-term growth strategy. The company’s desire to strengthen its position and broaden its footprint in the APAC region is reflected in this strategic...
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XPO: The Mars Agency opens global retail media division in Australia, appoints Jeremy Hagnere as retail media director
XPO: The Mars Agency opens global retail media division in Australia, appoints Jeremy Hagnere as retail media director
Posted on June 29, 2023
by MARKETECH APAC
The retail and search media management product from XPO: The Mars Agency offers capabilities to the Australian market by fusing their expertise in shopper marketing with 20 years of experience in global retail media and data-driven measurement.
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Michael Kay appointed as Havas Media Network’s new client experience officer
Michael Kay appointed as Havas Media Network’s new client experience officer
Posted on June 28, 2023
by Teddy Cambosa
Using Havas Media Network’s integrated smarts across data, tech, engaging content and media amplification, he will aim to open up powerful ways of communicating that help marketers’ businesses grow well.
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3Forward tapped by Australian Institute of Company Directors to handle media planning, buying
3Forward tapped by Australian Institute of Company Directors to handle media planning, buying
Posted on June 20, 2023
by MARKETECH APAC
Through the AICD mandate, 3Forward will be in control of the institute’s end-to-end media planning and buying, encompassing various conventional and digital media platforms.
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Australian digital media agency Magic announces new leadership for US, UK expansion
Australian digital media agency Magic announces new leadership for US, UK expansion
Posted on May 10, 2023
by Teddy Cambosa
Jordan Taylor-Bartels, CEO at Magic, said the success of Magic’s rapid expansion into global markets depends on having exceptional talent on the ground and he was confident he had found that talent in both Choutou and Renteria. 
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BMF nabs Tennis Australia’s creative mandate
BMF nabs Tennis Australia’s creative mandate
Posted on May 9, 2023
by Teddy Cambosa
As part of the new partnership, BMF will lead Tennis Australia’s marketing strategy and creative for key sporting events.
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Experience design company Nightjar wins National Dental Care account, announces new hires
Experience design company Nightjar wins National Dental Care account, announces new hires
Posted on May 4, 2023
by Teddy Cambosa
Nightjar will be responsible for re-platforming NDC’s digital experience into one cohesive and flexible platform, developing a brand and customer experience (CX) strategy.
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Gus Quiroga joins Sitecore as area vice president for Australia
Gus Quiroga joins Sitecore as area vice president for Australia
Posted on May 4, 2023
by Teddy Cambosa
Gus Quiroga will be responsible for driving the overall sales and strategy and growth for Sitecore in Australia.
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This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
Posted on May 3, 2023
by Teddy Cambosa
Waken Mouthcare's six-month campaign with WiredCo. aims to position the brand as a challenger to disrupt the dental care supermarket aisle.
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