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Tag: Australia

HypeAuditor Featured Image
New study reveals minority of Aussie influencers are not proactive in making partnerships with brands
Posted on April 14, 2023
by Teddy Cambosa
For this study, HypeAuditor surveyed over 500 content creators on Instagram and TikTok with over 1,000 followers.
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Viztrade REA Group (1)
Viztrade launches self-serve ad buying solution for digital property business REA Group
Posted on April 13, 2023
by Teddy Cambosa
The new service, branded Promote, enables advertisers to market their business at a hyper-local level, to any of the 15,000 searchable suburbs on the website realestate.com.au.
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Australian food company Goodman Fielder expands Initiative’s remit across retail marketing business
Australian food company Goodman Fielder expands Initiative’s remit across retail marketing business
Posted on April 13, 2023
by Teddy Cambosa
Previously, Initiative was the media agency of record for Goodman Fielder, where it focused on the company’s above the line (ATL) media, including strategy, planning, buying, implementing and reporting. 
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ETOILE PR New Hires Featured Img
ETOILE PR makes two new appointments to drive growth in Australia, APAC
Posted on April 13, 2023
by Teddy Cambosa
ETOILE PR is an agency founded in 2017 that focuses on public relations, marketing, event management, social media, and talent management.
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DEPT expands Australian offering with new senior hires
DEPT expands Australian offering with new senior hires
Posted on April 12, 2023
by MARKETECH APAC
DEPT has appointed a raft of new hires including four executives in specialist roles as part of its strategy to expand its offering.
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Magic and Sophos featured image
Ad agency Magic bags media strategy and buying remit of Sophos
Posted on April 12, 2023
by Teddy Cambosa
Magic is an ad agency that specialises in innovative and data-driven media buying and planning solutions.
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Aussie beer brand Carlton Draught says ‘long live the keg’ in new campaign via Clemenger BBDO
Aussie beer brand Carlton Draught says ‘long live the keg’ in new campaign via Clemenger BBDO
Posted on April 11, 2023
by Teddy Cambosa
'Long Live the Keg', developed Clemenger BBDO, builds on Carlton Draught's iconic brand platform, Made From Beer.
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Bush Heritage AU Featured Img
FutureBrand Australia furthers wildlife conservation advocacy via new brand strategy, identity for Bush Heritage Australia
Posted on April 5, 2023
by Teddy Cambosa
Coming off of the organisation’s 30th year celebration, CEO Heather Campbell said that they are committed to deepen and double their impact by 2030.
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This campaign by The Mens’ Table encourages men to talk about their feelings and ‘go beyond banter’
This campaign by The Men's Table encourages men to talk about their feelings and ‘go beyond banter’
Posted on April 5, 2023
by Teddy Cambosa
Called ‘Go Beyond Banter’, The Men's Table's campaign features ‘bantery’ executions that play on the tendency men have to talk about anything other than their feelings.
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This powerful campaign by Maurice Blackburn uses AI to generate visual evidence of Australian offshore atrocities
This powerful campaign by Maurice Blackburn uses AI to generate visual evidence of Australian offshore atrocities
Posted on April 5, 2023
by Teddy Cambosa
Aside from creating a special campaign site, the images and statements have also been compiled into a book, and displayed at a powerful exhibition held in the Immigration Museum in Melbourne, created by installation artist James Dive of Scoundrel.
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