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Tag: Australia

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Gatorade unveils new brand positioning ‘Water wasn’t made for this’ with collaboration with Akcelo
Posted on December 19, 2023
by Teddy Cambosa
The brand film acts as a reminder that intense and sweaty workout routines could require more than just water. In particular, it emphasises how crucial it is to refuel with Gatorade No Sugar in order to replace electrolytes, salt, and potassium.
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Around 74% of marketers, journalists in APAC embrace generative AI in work: report
Posted on December 15, 2023
by Azunta Gaviola
Melbourne, Australia – With the widespread adoption of AI in various industries, the latest report from Media Collateral revealed a significant percentage in the incorporation of generative AI among communication professionals throughout the Asia Pacific region, with marketers and journalists emerging...
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AMCS to raise awareness on Australian sharks and rays with imaginative campaign by Innocean Australia
AMCS to raise awareness on Australian sharks and rays with imaginative campaign by Innocean Australia
Posted on December 13, 2023
by Teddy Cambosa
The remoteness and lack of data about these endangered species gave birth to this campaign, as AMCS asks Aussie kids to lend their imagination to bring these fantastical creatures to life through art of any form.
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Unsolicited emails top list of consumer grievances in Australia: report
Posted on December 13, 2023
by Azunta Gaviola
Sydney, Australia – Following HubSpot’s recent announcement regarding Australia’s state of customer connection report, the latest data from market research company YouGov revealed the major challenges surrounding interactions between businesses and their customers, indicating the majority of Australian...
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Archibald Williams wins NBA account across APAC
Archibald Williams wins NBA account across APAC 
Posted on December 11, 2023
by Teddy Cambosa
Effective immediately, AW will be working with NBA across all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.
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No one is safe from the sun in Queensland Health’s horror themed sun safety campaign
No one is safe from the sun in Queensland Health’s horror-themed sun safety campaign
Posted on December 4, 2023
by Teddy Cambosa
The campaign has been crafted to resemble a horror film starring Queensland’s sneakiest killer - the sun, with a series of trailers and promotional posters telling audiences that the sun can also be a cause of something terrifying. 
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Accenture Song welcomes Tara Ford as chief creative officer for growth markets
Accenture Song welcomes Tara Ford as chief creative officer for growth markets
Posted on December 4, 2023
by Teddy Cambosa
Retaining her position as chief creative officer of The Monkeys Sydney, Ford is now also responsible for overseeing all creative output from the Asia Pacific and Latin America regions.
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Online advertising in AU grows as expenditure hits $3.732b for Q3 2023: report
Online advertising in AU grows as expenditure hits $3.732b for Q3 2023: report
Posted on December 1, 2023
by Teddy Cambosa
Specifically, the data suggests that total expenditure by category in Q3 2023 quarter was $1.630b for search and directories, $1.451b for general display and $649.2m for classifieds. 
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Australia’s National Drag Racing Championship ignites the thrill with media campaign via Murmur-Group
Australia’s National Drag Racing Championship ignites the thrill with media campaign via Murmur-Group
Posted on November 30, 2023
by Teddy Cambosa
Spread across OOH, radio, programmatic, Youtube, Meta and BVOD, the campaign reaches NDRC’s fan-base of car and bike enthusiasts for all 16 events, culminating in a thrilling grand final in June 2024.
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The landmark Australian Cancer Plan unveils new digital experience for website via Paper Moose
Posted on November 29, 2023
by Aliza Carmona
Cancer Australia, the lead cancer control agency for the Government of Australia, has worked with independent creative agency Paper Moose to launch an elevated digital experience for its landmark Australian Cancer Plan (The Plan) website.
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