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Tag: Australia

Kantar Australia reinforces consulting arm with joint managing partner appointment
Kantar Australia reinforces consulting arm with joint managing partner appointment
Posted on November 29, 2023
by Teddy Cambosa
In their new roles, Kennedy and MacArthur will be leading Kantar’s consulting department together, leveraging the unique set of skills housed within Kantar’s consulting team across its Australia business and clients. 
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Coopers champions how it’s truly everywhere in latest nationwide campaign
Posted on November 23, 2023
by Azunta Gaviola
Australia – Coopers, a locally owned and operated big-beer brand in Australia, has recently announced its latest multi-touchpoint campaign, celebrating its position in the local brewing industry of the country. Titled “Local, Everywhere,” this initiative alongside advertising agency, Special Australia,...
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Towcha Technologies teams up with DEPT Australia as key digital partner
Towcha Technologies teams up with DEPT Australia as key digital partner
Posted on November 22, 2023
by Teddy Cambosa
This partnership with DEPT Australia greatly supports Towcha Technologies’ mission to foster innovation and technological expertise within the indigenous community.
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Account-based marketing thrives amidst market and technological shifts: report
Posted on November 22, 2023
by Azunta Gaviola
Melbourne, Australia – With the recent cases of economic downturn, a state of account-based marketing report from advertising agency xGrowth demonstrated how market leaders across the APAC region bring modern B2B marketing approaches into service, leveraging account-based marketing. Key insights from...
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B2B payments firm PayMate expands global footprint with foray into APAC market
Posted on November 21, 2023
by Aliza Carmona
Mumbai-based digital business-to-business (B2B) payments company PayMate has announced its expansion into the Asia Pacific region as part of its global growth journey.
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Storyblok, Bynder forge partnership for seamless content and asset management
Posted on November 16, 2023
by Azunta Gaviola
Australia – Storyblok, a content management system (CMS) category leader, has announced its recent affiliation with Bynder, a global digital asset management company, today, November 16. Said partnership aimed at addressing several pain points marketers face on a daily basis to ensure brand consistency...
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Majority of Australians state that living healthy and sustainably is costly: report
Majority of Australians state that living healthy and sustainably is costly: report  
Posted on November 15, 2023
by Teddy Cambosa
Data from the report mainly suggests that 7 out of 10 Australians cite cost as being prohibitive to actioning real sustainable behaviour change, saying that things better for the society and the environment are more expensive.
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ELMO Software unveils refreshed brand identity after two decades via It’s Friday
Posted on November 15, 2023
by Azunta Gaviola
Australia – To embark on another transformative journey, ELMO Software has recently announced its strategic collaboration with It’s Friday, an independent creative agency based in Sydney. In this collaboration, the team is set to introduce a fresh chapter of its brand identity to drive ELMO’s distinctive...
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Heather Sheen appointed as head of strategy of It’s Friday
Posted on November 14, 2023
by Teddy Cambosa
It's Friday, an independent creative firm, has appointed Heather Sheen as its head of strategy. Sheen will energise the agency's strategic vision and improve its overall performance by accelerating brand growth. 
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Kargo announces three new hires in AU as part of overall APAC growth
Posted on November 14, 2023
by Teddy Cambosa
Digital advertising solutions company Kargo has announced three new hires in the Australian market as part of the company’s overall growth strategy in the Asia-Pacific region. They include Natasha Herbst, Jonty Saini, and Nina Johnston as new sales executives.
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