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Tag: anz

Agency Leadership Decoded: Kirsty Muddle on balancing her Dentsu Creative-Merkle leadership through a foundation of empowerment
Agency Leadership Decoded: Kirsty Muddle on balancing her Dentsu Creative-Merkle leadership through a foundation of empowerment
Posted on March 17, 2025
by Teddy Cambosa
For Kirsty, her leadership philosophy as both leading Dentsu Creative and Merkle in ANZ is building a foundation of authenticity, empowerment, and continuous learning. Among those key traits include leading by example, learning from failure, and setting boundaries.
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Kelly Wearmouth appointed as managing director at Mars United Commerce
Kelly Wearmouth appointed as managing director for ANZ at Mars United Commerce
Posted on February 17, 2025
by Teddy Cambosa
Australia – Global commerce company Mars United Commerce has appointed commerce marketing leader Kelly Wearmouth as managing director for Australia and New Zealand (ANZ) as the business continues its transformation at the forefront of the evolving connected commerce ecosystem. In her new role, Wearmouth...
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Wonderful wins Oxford University Press for CX, brand and media
Wonderful wins Oxford University Press for CX, brand and media
Posted on February 6, 2025
by Teddy Cambosa
Through the mandate, Wonderful Digital will focus on localising OUP’s brand platform, improving the customer journey by integrating data-driven insights and optimising performance media strategies. 
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STB Oceania taps Komodo for gamified TikTok mini-series
STB Oceania taps Komodo for gamified TikTok mini-series
Posted on January 31, 2025
by Teddy Cambosa
For Komodo, ‘The Journey’ concept redefines marketing in the travel sector, where social media has disrupted traditional strategies, leading modern travelers to seek increasingly unique and personalised experiences.
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Publicis Groupe ANZ acquires independent media agency Atomic 212°
Publicis Groupe ANZ acquires independent media agency Atomic 212°
Posted on January 28, 2025
by Teddy Cambosa
The acquisition comes as Publicis Groupe ANZ’s media agencies continue to record strong performances. The agencies consist of Spark Foundry in Australia and New Zealand, Zenith Australia, Starcom Australia and MBM New Zealand. 
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Ebiquity appoints Paul Murphy as managing director for ANZ biz
Ebiquity appoints Paul Murphy as managing director for ANZ biz
Posted on January 27, 2025
by Teddy Cambosa
Under Paul’s leadership, Ebiquity will continue to deliver strategic value to its clients, elevate the company’s profile, and expand and progress its ability to support marketers in achieving effective and responsible advertising. 
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ANZ taps JCDecaux for tram stops takeover for Australian Open 2025
ANZ taps JCDecaux for tram stops takeover for Australian Open 2025
Posted on January 22, 2025
by Teddy Cambosa
The Yarra Trams stop location is the only commuter entry to the Australian Open serving as a crucial link between Melbourne’s vibrant streets and one of its most iconic events. The campaign runs from 13th to 28th January.
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Nunn Media wins competitive pitch for SunRice media in ANZ
Nunn Media wins competitive pitch for SunRice media in ANZ
Posted on January 21, 2025
by Teddy Cambosa
Through this mandate, Nunn Media will take the lead role in managing media planning and buying for SunRice across Australia and New Zealand. 
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TCL, NBCUniversal partner to expand entertainment offerings for ANZ audiences
TCL, NBCUniversal partner to expand entertainment offerings for ANZ audiences
Posted on December 18, 2024
by Teddy Cambosa
Viewers in regions such as Australia and New Zealand can now indulge in a selection of beloved classic TV shows on TCL Channel. Fan-favorite reality shows from hit franchises like ‘The Real Housewives,’ ‘Top Chef,’ and ‘Million Dollar Listing.'
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Contextual advertising company Seedtag announces senior leadership hires for ANZ
Contextual advertising company Seedtag announces senior leadership hires for ANZ
Posted on November 25, 2024
by Teddy Cambosa
Sydney, Australia – Contextual advertising company Seedtag has announced two senior leadership hires for its ANZ market, namely Mark Brownie as commercial director and Daniel Macinante as trading director. The new leadership appointments follows Seedtag’s entry into the ANZ market earlier this year with...
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