Tag: Advertising
In his role, Alex aims to assist brands in gaining a larger market share by leveraging the power of entertainment to break through the noise.
Washington, USA – American telecommunications company T-Mobile has announced that it will be acquiring global OOH advertising company Vistar Media for $600m. Said acquisition will benefit the T-Mobile Advertising Solutions business, a move for the carrier to improve its advertising business. Through...
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
In an exclusive conversation by MARKETECH APAC with Siddharth, he details that by drawing from his extensive experience in adtech and martech, he is poised to drive success in my new role by leveraging a deep understanding of growth marketing, strategic partnerships, and product innovation.
Integral Ad Science (IAS) has announced and exclusive first-to-market content-level brand safety and suitability measurement for advertisers on Kwai for Business, the commercial platform of social media video app Kwai.
The acquisition will provide significant cross-selling opportunities between Catcha’s existing advertising client base and Tastefully’s clientele.
The Comms8-UKAEG partnership taps into the growing trend of Chinese brands expanding globally, aiming to leverage British advertising expertise to help these firms navigate complex cultural, consumer, and regulatory landscapes.
Magnite Audiences sits within the Magnite Access suite, a collection of audience and addressability tools purpose-built for publishers and buyers to maximise the value of their data assets.
Vistar Media has partnered with global data and insights provider Pureprofile to transform digital-out-of-home (DOOH) campaign measurement in Southeast Asia, offering advanced audience insights to enhance advertiser performance.
In many other countries, we’ve seen a sizable shift in ad dollars from linear to Connected TV. But here, in a predominantly mobile-first region, we also expect to see it flow from social and digital video, setting a bold new course for digital advertising in Southeast Asia.
