Tag: Advertising
Singapore – Ad spend across the Asia Pacific region is projected to rise by 5.8% in 2025, outpacing both global GDP and ad investment forecasts, while EMEA and the Americas are set for slower growth, according to a report by Dentsu. The report revealed a slight acceleration in APAC ad spend, rising from...
SBS launches sustainability challenge for brands; to highlight best environmental consumer practices
Said challenge offers brands and agencies $500,000 in advertising inventory for the best TV creative normalising sustainable behaviour and highlighting better environmental consumer practices.
India – Knowledge-sharing platform Quora has partnered with Bombora to enhance B2B advertising, enabling precise targeting and account-based marketing (ABM) through intent data and audience insights. Through this partnership, advertisers on Quora can access Bombora’s data covering over 450 B2B...
Reo will manage end-to-end service delivery including onsite, off-site and in-store retail media solutions, as well as sales representation with a dedicated media sales team. reo will also install and manage Petbarn’s in-store screen network across its chain of stores nationally.
In the last three years, DEPT has expanded into the Americas and APAC acquired more than 10 companies and launched some of the most pioneering work in digital. But it has also ensured that every move aligns with its B Corp certification.
This Super Bowl ad serves as an invitation for people from all walks of life to consider how AI can enrich their personal and professional lives.
The newly launched platform provides advertisers access to gaming creators and their in-game inventory, allowing impactful advertising formats on mobile and PC games.
Yahoo DSP has announced that it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels, a move aimed at providing advertisers with clearer insights into audience data.
Times Innovative Media Ltd. (Times OOH), part of the Times Group, has introduced digital bus shelters in Bengaluru, expanding its network of premium digital out-of-home (DOOH) advertising assets in the city.
Created by Braindad, Ludic’s new ad film offers a light-hearted take, showcasing the comfort and versatility of its sliders through a humorous interaction between a customer and a sales staff.
