Tag: Advertising
Sydney, Australia – Contextual advertising company Seedtag has announced two senior leadership hires for its ANZ market, namely Mark Brownie as commercial director and Daniel Macinante as trading director. The new leadership appointments follows Seedtag’s entry into the ANZ market earlier this year with...
It is worth noting that prior to Musk’s takeover of the company, the social media platform never opened up its ad inventory to outside vendors, and instead brokered deals with advertisers directly.
By integrating Getty Images' premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.
With ‘Symphony Creative Studio,’ advertisers can turn their product information or URL into a video, add a digital avatar to narrate their video script, or localise existing videos into new languages using translation and dubbing capabilities.
This partnership marks a significant milestone in Haleon's continued investment in premium, impactful media channels.
'Deal Marketplace' also offers inventory through contextually curated private marketplace (PMP) deals, crafted using a blend of content and audience-layered data.
As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on factors like price, stock, and delivery options within premium, contextually relevant environments.
According to Haleon, its ‘Health Inclusivity Screener’ is the only data driven tool of its kind to analyse digital advertising content for both readability and inclusivity metrics.
It will also allow Spotify to compete against bigger platforms like Meta and Google for ad dollars.
Magnite facilitates transactions for all more than 30 DSPs that Disney works with.
