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Category: East Asia

Edelman-China-Senior-Specialist-Appointments
Edelman China completes current leadership lineup with more senior hires
Posted on August 3, 2021
by Teddy Cambosa
The new senior hires by Edelman China are now finished after numerous company developments to bolster the local team's strategy growth.
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Hong-Kong-SME-HKPC-Standard-Chartered-Index
SME business confidence in Hong Kong returns strong in Q3 amid easing pandemic restrictions
Posted on August 2, 2021
by Teddy Cambosa
Latest index by HKPC and Standard Chartered HK shows the steadfast growth of Hong Kong SMEs in their business confidence status.
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7-eleven hk 40 years
7-Eleven HK to donate 1,000 7-SELECT chicken legs as store marks 40-year journey
Posted on July 30, 2021
by Kathleen Murata
To celebrate its 40-year journey, 7-Eleven will be donating 1,000 7-SELECT chicken legs for 40 consecutive weeks for Hong Kongers in need.
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Olay-China-Grey-Hong-Kong-Campaign
Olay China’s latest ad uplifts the message of ‘fearless of judgement’ for beauty standards
Posted on July 30, 2021
by Teddy Cambosa
Conceptualized by Grey Group Hong Kong this Olay China campaign narrates the sad yet stark reality of stereotypical beauty standards.
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Shinhan Life Campaign Image
WATCH: Korea’s first-ever virtual influencer comes to life, thanks to this insurance company’s campaign
Posted on July 26, 2021
by Kathleen Murata
The campaign by insurance firm Shinhan Life aims to target the Gen MZs by debuting 'Rozy' – the country's virtual human.
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Nativex XploreChina
China’s mobile-first ad platform Nativex revamps mobile marketing initiative, ‘XploreChina’
Posted on July 26, 2021
by Kathleen Murata
China’s mobile-first ad platform Nativex has unveiled its revamped ‘XploreChina’ initiative – a one-stop mobile marketing solution.
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Sony-Music-Japan-VEE-Project-VTuber
Sony Music JP launches large-scale VTuber project, on hunt for new talents
Posted on July 21, 2021
by Teddy Cambosa
Sony Music's latest project involves a search for 50 new VTuber talents for their virtual entertainment project.
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VIOOH Hong Kong Cityscape
Global digital OOH marketplace VIOOH expands to HK via JCDecaux Cityscape tie-up
Posted on July 21, 2021
by Kathleen Murata
London-based digital OOH marketplace VIOOH to expand to urban Hong Kong through JCDecaux Cityscape programmatic advertising inventory.
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Wunderman-Thompson-China-Consumer-Report
What are the latest e-commerce trends among shoppers in China?
Posted on July 15, 2021
by Teddy Cambosa
Wunderman Thompson reports that China's stance in e-commerce has been profound, and a source for inspiration globally.
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Xaxis-General-Manager-Japan-Leanne-Bowles
Xaxis appoints new GM for Japan
Posted on July 14, 2021
by Teddy Cambosa
Leanne Bowles is appointed as the general manager for Xaxis in Japan.
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