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Category: East Asia

Eddie-Bauer-Japan-expansion
American clothing chain Eddie Bauer expands Japan presence via Itochu tie-up
Posted on September 20, 2022
by Jean Cabico
The partnership will see Eddie Bauer launching new stores, wholesale accounts, and an official branded e-commerce site in Spring 2023.
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Shiseido releases new film to commemorate 150th anniversary
Shiseido releases new film to commemorate 150th anniversary
Posted on September 20, 2022
by Teddy Cambosa
The Shiseido film also presents future possibilities for beauty delivered by bold innovation, which the company has pursued since their founding.
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Shopee reportedly cutting more jobs–this time in China
Shopee reportedly cutting more jobs–this time in China
Posted on September 20, 2022
by Teddy Cambosa
According to SCMP, the layoffs are to optimise operating efficiency with the goal of achieving self-sufficiency across Shopee’s business.
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livi-bank-and-iprospect
livi Paylater, iProspect launch new Youtube audio ads to bolster user engagement
Posted on September 16, 2022
by Jean Cabico
The collaboration sees the launch of the industry’s first audio ads on Youtube, which aims to grow with their audiences.
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EssenceMediacom-Jin-Choi
GroupM’s EssenceMediacom appoints Jin Choi as new CEO for South Korea
Posted on September 14, 2022
by Jean Cabico
Jin Choi, who has been heading MediaCom as managing director in South Korea for over three years, will be leading the merged agency.
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Manulife-Hong-Kong-HyounJoo-Choe
Manulife elevates HyounJoo Choe as new chief customer officer for Hong Kong, Macau
Posted on September 13, 2022
by Jean Cabico
She will also play a pivotal role in driving Manulife Hong Kong’s branding and corporate social responsibility efforts.
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SCMP’s latest brand initiative showcases journalism as more than the sum of its parts
SCMP’s latest brand initiative showcases journalism as more than the sum of its parts
Posted on September 9, 2022
by MARKETECH APAC
It brings us behind the scenes to offer a candid and unvarnished close-up of the deep commitment Hong Kong desk reporters exhibit in. 
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Manulife-Hong-Kong-Campaign
Manulife Hong Kong launches new multichannel campaign, highlights benefits of early preparation for health
Posted on September 9, 2022
by Jean Cabico
The campaign takes a more positive view of a serious topic by emphasising how people have a better chance of survival with early preparation.
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FMCG company Liby appoints Essence as integrated media agency in China
FMCG company Liby appoints Essence as integrated media agency in China
Posted on August 25, 2022
by Teddy Cambosa
The remit by Essence includes consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.
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foodpanda-Hong-Kong-Mindshare-Xaxis-JCDecaux-Transport
foodpanda HK to be the first brand featured on JCDecaux’s OOH screens at HKIA
Posted on August 25, 2022
by Jean Cabico
foodpanda's campaign is featured in the newest Crystal Digital and the Spectacular Digital OOH screens by JCDecaux Transport at the HKIA.
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