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Category: East Asia

HKTB-Grey-endless-joy-main
HKTB, Grey Hong Kong infuse culture and creativity into Lunar New Year parade with ‘Endless Joy’ float
Posted on January 22, 2025
by Aliza Carmona
The Hong Kong Tourism Board (HKTB), in partnership with Grey Hong Kong, has unveiled the ‘Endless Joy’ float, a vibrant tribute to the city’s unique fusion of tradition and modernity, just in time for the Lunar New Year celebrations.
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deliveroo hk report 2025
Majority of Hong Kong restaurants view food delivery platforms as key to festive dining, future growth
Posted on January 21, 2025
by Aliza Carmona
Deliveroo’s survey data highlights how food delivery services complement traditional dining during the festive season while also reflecting restaurants' confidence in the market's future outlook.
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Changan Auto embarks on global journey with revitalised brand strategy by Landor
Posted on January 16, 2025
by Aliza Carmona
Changan Auto partnered with Landor to create a brand story that reflects its ambition and innovation as a rising global automotive force.
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tam-jai-international-sponsorship
Tam Jai launches new campaign celebrating local heritage with 'STORM CLOUDS' sponsorship
Posted on January 16, 2025
by Aliza Carmona
Tam Jai International Co. Limited has revealed that its flagship brand, “TamJai Yunnan Mixian,” is the title sponsor of the Hong Kong dance drama ‘STORM CLOUDS.’
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oriental-watch-company-timekeepers-campaign
Oriental Watch Company honours Hong Kong’s ‘Timekeepers’ in new campaign, spotlighting devotion, craftsmanship
Posted on January 14, 2025
by Aliza Carmona
Oriental Watch Company has unveiled its latest branding campaign, ‘TAKE YOUR TIME with The Timekeepers,’ inviting Hong Kongers to reflect on the beauty and significance of time in a fast-paced city.
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WNHK_Speaker FI (1)
What’s NEXT in Marketing: Hong Kong 2025 conference reveals first wave of esteemed speakers
Posted on January 13, 2025
by Aliza Carmona
To empower marketers with the tools and insights necessary to excel, MARKETECH APAC is thrilled to announce the debut of ‘What’s NEXT in Marketing: Hong Kong 2025.’
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Hong Kong Broadband Network on launching customer-friendly WhatsApp business channels with Sleekflow
Hong Kong Broadband Network on launching customer-friendly WhatsApp business channels with Sleekflow
Posted on January 6, 2025
by MARKETECH APAC
For our latest case study, we delve into how the Hong Kong Broadband Network (HKBN) tapped Sleekflow, an AI-powered omnichannel conversation suite, as its official WhatsApp Business API provider to power its WhatsApp business channels for better customer engagement and experience for users.
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OCBC to sell entire 33.33% stake in Hong Kong Life Insurance
OCBC to sell entire 33.33% stake in Hong Kong Life Insurance
Posted on January 2, 2025
by Teddy Cambosa
The completion of the transaction will be conditional upon customary closing conditions including but not limited to regulatory approvals. 
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gary-lee-canon-hong-kong-appointment
Canon Hong Kong names Gary Lee as new CEO to drive growth in Greater Bay Area
Posted on January 2, 2025
by Aliza Carmona
In his new role, Lee will lead Canon’s business operations across Hong Kong, Macau, and the Greater Bay Area, driving strategic growth and innovation in these key markets.
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Apple spotlights student innovation in Japan with launch of ‘Mac for Students’ campaign
Posted on January 2, 2025
by Aliza Carmona
Titled ‘Mac for Students’, Apple’s campaign celebrates the ingenuity and innovation thriving within Japan’s university extracurricular groups, known as “circles.”
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