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Category: East Asia

Coca-Cola-Share-a-Coke-Campaign-China
Coca-Cola China urges everyone to beat summer lethargy via new ‘Share a Coke’ campaign
Posted on August 23, 2022
by Jean Cabico
It aims to turn every Coke bottle into a connection point for friends to engage and create magical shared memories.
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Do-Sik-Kim-Redhill-Korea
Veteran journalist Do Sik Kim joins Redhill as new COO for Korea
Posted on August 10, 2022
by Jean Cabico
In his new role, Do Sik Kim will be based in Seoul and working closely with Redhill Korea’s leadership team.
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ShopBack-Hong-Kong
ShopBack announces Hong Kong expansion
Posted on August 5, 2022
by Jean Cabico
Shopping and rewards platform ShopBack's expansion to Hong Kong market sees over 250 local to global merchants onboarded.
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dentsu Hong Kong names Nathan Petralia as MD of Merkle
dentsu Hong Kong names Nathan Petralia as MD of Merkle
Posted on August 4, 2022
by MARKETECH APAC
Petralia first joined Isobar Commerce Hong Kong in 2018.
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Wunderman Thompson HK announces key appointments in creative, strategic leadership
Wunderman Thompson HK announces key appointments in creative, strategic leadership
Posted on August 4, 2022
by Teddy Cambosa
Wunderman Thompson HK welcomes its new hired to boost the creative and strategic offering of the agency.
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Rui Nago promoted to chief strategy officer role at Grey Tokyo
Rui Nago promoted to chief strategy officer role at Grey Tokyo
Posted on August 3, 2022
by Teddy Cambosa
Since joining Grey Tokyo in 2019 Rui Nago has been responsible for developing the brand, creative, and overall communication strategies across the agency’s clients.
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Edelman bolsters leadership in Hong Kong and Taiwan
Edelman bolsters leadership in Hong Kong and Taiwan
Posted on August 3, 2022
by MARKETECH APAC
Amongst the new appointments, Edelman names a new head of brand and new creative director.
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DBS-Hong-Kong-Be-a-Different-Kind-of-Bank
DBS Hong Kong’s latest brand campaign underscores need for 'different kind of bank' in post-pandemic
Posted on July 29, 2022
by Jean Cabico
The bank will also continue to up the ante on addressing sustainability issues and devoting itself to being a purpose-driven bank.
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Consumer expectations amongst hurdles of Hong Kong SMEs in fully becoming sustainable
Consumer expectations amongst hurdles of Hong Kong SMEs in fully becoming sustainable
Posted on July 29, 2022
by MARKETECH APAC
Slightly over one-third (36.7%) of HK SMEs rated themselves as effective at advancing sustainability goals.
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GAC-Motor-and-Essence-China
Automobile company GAC Motor taps Essence China as media agency of record
Posted on July 28, 2022
by Jean Cabico
Essence’s scope of work for GAC Motor includes brand strategy, media planning and activation, and creative development and production.
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