Category: East Asia
Hong Kong – Carlsberg has signed a partnership agreement with Kai Tak Sports Park (KTSP), securing the rights as the venue’s official beer provider. As the official partner, Carlsberg will provide its beverages to visitors at the venue, aiming to enhance the overall event experience at KTSP. Beyond...
Japan – Canva has teamed up with Wieden+Kennedy Tokyo (W+K Tokyo) to launch a captivating new film series that showcases how creativity can transform everyday challenges into innovative solutions. Directed by filmmaker Yuki Tanada, known for The One Million Yen Girl and My Broken Mariko, the eight-part...
Hong Kong – Hongkong Land, a property investment, management, and development group, has partnered with branding agency DNCO to refresh its corporate identity, highlighting its core strengths and long-standing presence in city centre developments. As part of its brand refresh, DNCO updated Hongkong Land’s...
Hong Kong – DFI Retail Group (DFI) has unveiled key leadership appointments to strengthen its strategic direction and digital capabilities. Ella Chan has been named group chief strategy officer, while Wee Lee Loh will expand his role as group chief digital and yuu Rewards officer. Starting 1 April 2025,...
China –McCann Worldgroup has appointed Mae Ng as the chief client officer of McCann China, marking her return to the agency in a new leadership role focused on client strategy and market growth. In her return to McCann, Ng will focus on enhancing the agency’s client strategy, bringing a client-side perspective...
For over a century, Grey has been at the forefront of delivering famously effective creative solutions. The agency’s presence in Hong Kong continues this legacy, with a deep focus on bold creativity, strategic execution, and a commitment to delivering impactful results for clients. In our latest Agency...
Japan – To celebrate National Cat Day, Uber Eats has teamed up with Special (Australia and Japan), Whatever Tokyo, and EssenceMediacom to launch a playful new initiative in Japan, urging pet owners to stay in and enjoy quality time with their furry companions over the long weekend. This February, Japan...
Hong Kong – VML Hong Kong has elevated Sandra Gin and Edward Ha to executive directors, entrusting them with spearheading regional and local market growth, respectively. Gin, who joined the former Wunderman Thompson in 2020 as client services director, has been involved in expanding the regional and...
South Korea – After a seven-year hiatus, Hyundai Card is reviving its signature cultural initiative with “HYUNDAI CARD CULTURE PROJECT 29 TOM SACHS,” featuring the world premiere of Tom Sachs’ “Space Program: Infinity” in Seoul. Renowned contemporary artist Tom Sachs is known for his bricolage...
Hong Kong – Sun Life and the Basketball Association of Hong Kong, China (BAHKC) have signed a three-year, HK$10 million partnership to support athletes, promote basketball, and enhance community engagement. As part of the initiative, Sun Life will provide medical and accident insurance for Hong Kong...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)