Category: East Asia
Cathay Pacific's ‘Let’s Get Moving ;P’ celebrates the ‘unshakable bond’ by using actual data from Cathay flights to unearth its most popular branded items.
‘The Escape’ takes the agency’s team building into the metaverse, where it combines the idea of an evacuation challenge game and disaster preparedness drills all within the virtual space.
BBDO in Greater China has announced key leadership changes in its team following the news of Leong Wai Foong, current chairman of BBDO Greater China, stepping down from his current role to pursue music-related opportunities.
Investors in Hong Kong can start building single and multi-fund portfolios via the Endowus Fund Smart solution, offering over 140 in-class funds across asset classes including cash and money market, as well as fixed income, equity, multi-asset and commodities.
‘MASTRUM’ is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand.
SAP Emarsys’ e-commerce service enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimises both acquisition and retention.
The brand engaged Hong Kong-Pakistani artist Ahmad Rida Nisar to help renovate its main branch located at top HK destination, ifc mall.
'Readers of SCMP' spotlights that great journeys start with ‘anyone, anywhere, at any time’ by featuring the vignettes of six readers.
Lou Wee’s role sits within The South China Morning Post’s AMS business to build and nurture long-term partnerships with global strategic accounts.
Together, the executives will report directly to Patrick Graham, chief executive officer of Manulife Hong Kong and Macau.
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