Category: East Asia
Japan – MCDecaux, the Japan branch of global outdoor advertising company JCDecaux, has officially launched programmatic buying for its premium digital out-of-home (DOOH) inventory in Japan through VIOOH, the global DOOH supply-side platform. The initial rollout includes 55 digital screens at Kansai International...
Japan – Hakuhodo Inc., the integrated marketing and innovation company based in Tokyo, has appointed Akihiko Imai as the new president and CEO of Hakuhodo International, effective immediately. With extensive experience in the marketing and advertising industry, Imai brings a proven track record of leadership...
Hong Kong – Delivering on their promise of ‘Deliciousness without the Wait’, Pizza Hut Hong Kong has unveiled a comical new pop-up store to urge diners to skip the long queues of the city’s lunch rush. Conceptualised by Edelman Hong Kong, the ‘Pop-Up Pizza Hut’ plays on the concept of a “pop-up”...
Hong Kong – MARS Hong Kong has partnered with EssenceMediacom, goat, and b-side creative agency to launch ‘Eclipse plus’ with a dynamic campaign featuring YanTing Chau, showcasing its soothing benefits through music. ‘Eclipse plus’ introduces new ingredients aimed at providing a soothing and comforting...
Hong Kong – Coca-Cola in Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola, has become a Founding Partner of Kai Tak Sports Park (KTSP), solidifying its commitment to enhancing visitor experiences with refreshing beverage offerings. Coca-Cola in Hong Kong will offer...
Japan – Global media intelligence and consulting firm CARMA has expanded into Japan with the launch of its Tokyo office, marking its 23rd global location and reinforcing its commitment to delivering advanced media insights to Japanese organisations. CARMA currently works with several Fortune 500 Japanese...
China – Starbucks China has launched its latest campaign celebrating its baristas and highlighting their commitment to craftsmanship, which sets the brand apart. The campaign, titled ‘好好照顾每一杯’ (meaning “Crafted with care in every cup”), highlights what truly sets Starbucks apart—its passionate...
Hong Kong – Marriott Bonvoy, the travel loyalty programme of Marriott International, has signed a multi-year agreement to become the exclusive Founding Hotel Partner of Kai Tak Sports Park (KTSP), Hong Kong’s largest sports and entertainment landmark. As the exclusive Founding Hotel Partner, Marriott...
Japan – Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, has appointed Masatsune Shironishi as its new vice president, country manager for Japan. With over 30 years of experience in marketing, sales, and advertising, Shironishi brings deep expertise in linear...
SHISEIDO Hong Kong highlights strength and vitality in new brand campaign featuring boy group MIRROR
Hong Kong – Japanese beauty brand SHISEIDO has launched a new branding campaign in Hong Kong, highlighting resilience and strength as part of the rollout for the latest iteration of its Ultimune serum. The #FullBloomBeauty campaign, developed for the Hong Kong market, was created in collaboration with...
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