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Category: East Asia

Caroline Slocombe appointment
Caroline Slocombe appointed by WPP’s OpenX to lead Coca-Cola business in Greater China
Posted on February 1, 2023
by Jamaica Marciano
In her new role, Caroline Slocombe will oversee the relationship of The Coca Cola Company and its portfolio of iconic brands across all WPP’s agencies in Greater China. 
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This AR campaign by HSBC invites Hongkongers to make a wish and move forward
This AR campaign by HSBC invites Hongkongers to make a wish and move forward
Posted on January 30, 2023
by Teddy Cambosa
Hongkongers can participate by pointing their phone towards the HSBC Main Building, selecting the seed that befits their wish and tossing it towards the building to add their ‘blossom’ to the ‘HSBC Wishing Tree for 7,000,000.’ 
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Innovation (1)
Innovation of the Year: Hang Seng Bank’s virtual influencer Hazel
Posted on January 12, 2023
by Teddy Cambosa
Hang Seng Bank created Hazel, combining impressive technology of digital and the power of data, resulting to honor them as our 'Innovation of the Year'.
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HSBC transforms HK into an open canvas, launches metaverse gallery for local artists
HSBC transforms HK into an open canvas, launches metaverse gallery for local artists
Posted on January 11, 2023
by Maureen Basa
HSBC's 'Open to Art' will turn Hong Kong into an ‘open canvas’, while its Metaverse Gallery will highlight local artists' works.
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HK telco SmarTone appoints Renee Sin as GM of branding, integrated marketing
HK telco SmarTone appoints Renee Sin as GM of branding, integrated marketing
Posted on January 4, 2023
by Maureen Basa
Renee Sin will be handling SmarTone’s branding, integrated marketing, loyalty, CRM, store concept, and visual merchandising.
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Moving Walls, jeki team up to meet growing local demand for media assets
Moving Walls, jeki team up to meet growing local demand for media assets
Posted on December 16, 2022
by Teddy Cambosa
Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media. 
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Featured-Images-10
Aiken Digital names Kian Fong Wong as general manager of China
Posted on December 16, 2022
by Maureen Basa
As the new general manager of China for Aiken Digital, Kian Fong Wong will be bringing his years of experience in leadership and digital.
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Featured-Images-1-1
L'Oréal Groupe launches new luxury beauty brand through joint venture
Posted on November 21, 2022
by Maureen Basa
In collaboration with Hotel Shilla and Anchor Equity Partners, L’Oréal launches first luxury beauty brand SHIHYO.
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DBS-CLP-SMEs-Sustainability
DBS, CLP Power partner to make sustainable financing solutions accessible to SMEs in Hong Kong
Posted on November 16, 2022
by Jean Cabico
DBS Hong Kong and CLP Power will be offering flexible and innovative financing loan solutions to businesses.
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getty
E-commerce enabler Baozun buys Gap’s business in China, to create new business line on brand management
Posted on November 14, 2022
by MARKETECH APAC
Baozun Inc., a Chinese e-commerce solution provider and digital commerce enabler, has announced that it has entered definitive agreements to acquire Gap Greater China.
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