Category: East Asia
The newly appointed board members will work together with the current Hong Kong staff to pursue the Society's purpose of fostering leadership and raising the bar for marketing practices in the wider region.
Moreover, it also features a digital branch service executive, which can provide assistance with most personal account-related enquiries, which enables customers to save time by removing the need to wait for traditional teller counters.
These promotions follow a run of new multi-market client wins for the agency in the past 6- months, including companies such as Endowus, GoGoX and Wharf Hotels.
McCann Worldgroup China aims to establish influencer marketing as a core competency and drive exceptional client results in the ever-expanding Chinese social media ecosystem.
Hong Kong – ‘Design District Hong Kong’ (#ddHK), a creative tourism project organised by the Tourism Commission of Hong Kong, will make its return in mid-August 2023. Curated by Way of Difference, this year’s event seeks to engage international and local creative units to liven up Hong...
The new solution, powered by BeLive Technology means users can stream interactive auditions at both a local and nationwide level, offering participants real-time engagement and feedback.
Said experience is open from July 3 to 15, and features an exhibition of current installations and artwork that creates an environment that highlights the qualities of each new item.
Design Bridge and Partners came up with a concept that goes beyond standard browsing after taking into account the changing expectations of Chinese consumers. The "Ultimate dream island" concept is employed to create a refined and energising shopping experience.
Beijing – Following a required pitch evaluation, BMW China has officially announced TBWA\China as its lead agency. To ensure the delivery of an improved brand experience, TBWA China, BMW’s many marketing divisions, and other agency partners must work closely together under this new role....
The ranking revealed the theme of ‘value-seeking’. Hong Kongers love bargains and like to feel that they’re ‘gaming the system’; this explains why so many brands offer great value or help consumers seek out the best deals.
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