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Category: Technology

verizon media tools cookieless
Verizon Media launches two new tools for advertisers, publishers independent of cookies
Posted on June 16, 2021
by Kathleen Murata
Verizon Media has rolled out two new tools for its Next-Gen Solutions suite, with the aim to build an identity-less era.
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Ad fraud
Are online data collection platforms marketers’ best defense against ad fraud?
Posted on June 11, 2021
by MARKETECH APAC
The only way for brands to effectively fight fraud is to see the internet through the eyes of their own consumers.
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REVEZ-Corporation-PGK-Digital-Web-AR-DOOH-SG
B2B tech REVEZ debuts first-ever web AR experience–a travel-inspired DOOH campaign
Posted on June 11, 2021
by Teddy Cambosa
Said WEB AR campaign by REVEZ will be showcased across DOOH screens under PGK Digital network, a subsidiary of REVEZ.
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Vpon-Hivestack-Partnership-Hong-Kong-Taiwan-DOOH
Big data Vpon, adtech Hivestack to advance data-driven DOOH targeting in HK, Taiwan
Posted on June 10, 2021
by Teddy Cambosa
The partnership combines Vpon's data capabilities and Hivestack's programmatic advertising experience.
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WhatsApp Image 2021-06-07 at 10.18
MARKETECH APAC opens conversation on the new internet: Advertising in a privacy-first and cookieless world
Posted on June 9, 2021
by Teddy Cambosa
The webinar, done in partnership with Adzymic, puts the topic of a cookie-less strategy at the center of the topic to ascertain a private-centric ad experience.
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Pepsi-Blackpink-Campaign-BBDO-Guerrero
Pepsi PH’s latest AR campaign transforms soft drink cans into BLACKPINK light sticks
Posted on June 8, 2021
by Teddy Cambosa
Conceptualized by BBDO Guerrero in the Philippines the latest campaign by Pepsi is an allude to the growing popularity of BLACKPINK.
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OTTera names director of business development for India
OTTera names director of business development for India
Posted on June 8, 2021
by MARKETECH APAC
OTTera as a global white label OTT service, manages over 70 linear channels and more than 50 OTT services worldwide.
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Criteor-Global-Brand-Revamp-Adtech
Adtech Criteo’s latest brand revamp a nod to the ‘future’ of the open internet
Posted on June 4, 2021
by Teddy Cambosa
The latest brand revamp by Criteo speaks to the company's support of a fair and open Internet for both users and advertisers.
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Qualtrics-APJ-Senior-Hires-Expanded-Operation
Qualtrics keys in new senior hires; eyes more appointments for APJ presence
Posted on June 4, 2021
by Teddy Cambosa
Qualtrics hopes that they will meet all of the 1,200 new hires by 2024 following its strong expansion in the Asia Pacific region.
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SQREEM-Gamma-SSP-Acquisition-Programmatic-Advertising
SG-based SQREEM acquires programmatic ad platform Gamma SSP for SEA expansion
Posted on June 3, 2021
by Teddy Cambosa
The acquisition between SQREEM and Gamma SSP entails unlocking a large clientele base of clients looking forward to expand their programmatic campaigns in SEA.
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