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Category: Technology

mini x cartelux
MINI ANZ extends platform agreement with adtech Cartelux
Posted on June 23, 2021
by Kathleen Murata
ANZ's automotive brand MINI has appointed anew adtech Cartelux to be its retail advertising technology partner.
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Capturing the attention of Gen Zs in APAC with augmented reality
Capturing the attention of Gen Zs in APAC with augmented reality
Posted on June 23, 2021
by MARKETECH APAC
Gen Zs are the most exposed to digital, and to throw at them simplistic brand experiences is to fail riding their wavelength.
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GrowthOps-Insider-Partnership-E-Commerce
GrowthOps, Insider to enable e-commerce multi-channel personalization for improved marketing ROI
Posted on June 22, 2021
by Teddy Cambosa
The partnership between Growthops and Insider aims to democratize access to advanced personalization for businesses in SEA.
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Yellow.Ai-CX-Automation-Voice-AI-Feature
CX automation platform yellow.ai rolls out AI-powered virtual assistants across SEA market
Posted on June 21, 2021
by Teddy Cambosa
Using proprietary voice AI technology, yellow.ai shows versatility for businesses looking to improve their customer experience scheme in their business.
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MSL-Group-Onclusive-PR-Partnership-Global
MSL to onboard Onclusive’s PR analytics tech for all global clients
Posted on June 18, 2021
by Teddy Cambosa
Previously only available to US clients, the PR Attribution software by Onclusive will be now available across global clients of MSL.
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Gorilla-Singapore-Telco-Launch
Telco startup Gorilla launches in SG as first-ever service-on-demand model
Posted on June 17, 2021
by Teddy Cambosa
Said model by Gorilla in Singapore allows users to access the full services of the telco, all without a contract or subscription fee.
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Xandr Shaping the Future of Identity
Adtech platform Xandr launches an industry guide for the cookieless future
Posted on June 17, 2021
by Kathleen Murata
AT&T's adtech platform Xandr has released an industry guide, which aims to prepare advertisers and publishers for a cookieless future.
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The-Trade-Desk-Tejinder-Gill-General-Manager-India
The Trade Desk expands to India, names GM
Posted on June 16, 2021
by Teddy Cambosa
Tejinder Gill will take helm as the GM of the company in India, where he will help build the market base of the company through client wins.
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verizon media tools cookieless
Verizon Media launches two new tools for advertisers, publishers independent of cookies
Posted on June 16, 2021
by Kathleen Murata
Verizon Media has rolled out two new tools for its Next-Gen Solutions suite, with the aim to build an identity-less era.
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Ad fraud
Are online data collection platforms marketers’ best defense against ad fraud?
Posted on June 11, 2021
by MARKETECH APAC
The only way for brands to effectively fight fraud is to see the internet through the eyes of their own consumers.
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