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Category: Southeast Asia

Maxis ‘UsahaWIRA’ program
Maxis doubles down on content with new ‘UsahaWIRA’ program to empower SMEs
Posted on May 26, 2021
by Kathleen Murata
Malaysian telco Maxis has launched a new program called 'UsahaWIRA', which aims to support SMEs with digitalization opportunities.
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CISO Thought LeadershipCISO Thought Leadership
This is the most effective marketing strategy when appealing to chief information security officers
Posted on May 26, 2021
by MARKETECH APAC
Any marketing strategy that's ever green, like thought leadership, risks casting doubt on its audience impact, but when it comes to sophisticated IT experts, the usual proves otherwise.
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ananda new mv with greynj united thai
Thailand’s Ananda Development releases music video with GREYnJ United to boost morale this pandemic
Posted on May 26, 2021
by Kathleen Murata
The newly released music video by Ananda Development and GREYnJ United aims to provide support to Thais during these trying times.
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youtube raya ads
These are the top 10 Hari Raya ads by MY brands on YouTube
Posted on May 21, 2021
by Kathleen Murata
Online community platform YouTube has unveiled the top 10 Ramadan-Raya campaigns by Malaysian brands for this year.
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Carsome-Chief-Data-Officer-Piyush-Palkar
Carsome launches data center of excellence, appoints new chief data officer
Posted on May 21, 2021
by Teddy Cambosa
Palkar has been appointed by Carsome as its chief data officer following the company's response to accelerate its digital efforts.
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GroupM’s tie-up with PH’s Tier One to make advertising more inclusive in esports
GroupM’s tie-up with PH’s Tier One to make advertising more inclusive in esports
Posted on May 21, 2021
by MARKETECH APAC
The field of advertising in esports has remained endemic sponsor-dominated, and the tie-up aims to make the practice more open to mainstream brands.
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Isentia-Health-Essential-Retail-Philippines-Study
PH retailers need to listen to socmed chatter to understand COVID-19 consumer behavior: study
Posted on May 21, 2021
by Teddy Cambosa
Health-related retail items are on the rise in demand in the Philippines, as Isentia notes to listen to the general populace on social media regarding feedback.
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51Talk-Maine-Mendoza-Brand-Ambassador
China-based online educ platform 51Talk names first-ever celebrity ambassador Maine Mendoza
Posted on May 19, 2021
by Teddy Cambosa
The popular actress Maine Mendoza will serve the first-ever brand ambassador of 51Talk, influenced by the high number of Filipino tutors on the platform.
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beam suntory x m&c saatchi performance
M&C Saatchi Performance nabs digital mandate for Beam Suntory’s SEA markets
Posted on May 19, 2021
by Kathleen Murata
The partnership will see M&C Saatchi Performance handling the digital businesses of Beam Suntory's SEA brands.
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Jollibee-BBH-Singapore-Global-Campaign
Jollibee’s first-ever global campaign a ‘message from the future’ on finding joy over fear
Posted on May 19, 2021
by Teddy Cambosa
Created by BBH Singapore, the latest campaign by Jollibee aims to position itself as a global brand with its latest tear-jerker ad.
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