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Category: Southeast Asia

PRSP Students' PR Con 2021
PRSP to hold its annual congress for students virtually in November
Posted on October 12, 2021
by MARKETECH APAC
The Public Relations Society of the Philippines will be running the congress virtually on 20 November with the theme 'Decoding Content: The Journey to PR for Good'.
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GIC makes use of innocuous symbols to retell rich history behind four-decade presence
GIC makes use of innocuous symbols to retell rich history behind four-decade presence
Posted on October 12, 2021
by MARKETECH APAC
GIC, Singapore's long-standing sovereign wealth fund, 40 years to be exact, retells its rich history through a laidback narration in this new campaign.
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New study finds SG MSMEs expect more sales overseas than at home, other sentiments on export
New study finds SG MSMEs expect more sales overseas than at home, other sentiments on export
Posted on October 11, 2021
by MARKETECH APAC
The latest study by Amazon found that 24% of MSMEs in Singapore conduct B2C e-commerce, of which more than 90% use it for export.
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Malaysia-Bank-CX-Forrester-Index (1)
Malaysian banking industry lacking differentiation in CX: index
Posted on October 11, 2021
by Teddy Cambosa
Forrester CX Index notes that Malaysian banking institutions need to improve their CX strategies to retain more consumers in the process.
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Techsun_Social Hub_SEA
Martech Techsun launches in SEA, unveils new product for SMEs
Posted on October 11, 2021
by MARKETECH APAC
The new product is an expansion of its flagship product, Social Hub, a cloud-native customer understanding and engagement SaaS for omnichannel brands.
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Mediabrands PH
Mediabrands PH elevates Tricia Camarillo-Quiambao to CEO role
Posted on October 11, 2021
by Kathleen Murata
Mediabrands' new CEO, Tricia Camarillo-Quiambao, is an advocate of business growth through modern marketing.
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MARQETR-Marketing-Expert-Equity-Crowdfunding
MARQETR targets Asia expansion with equity crowdfunding
Posted on October 8, 2021
by Teddy Cambosa
The crowdfunding planned by Marqetr plans to expand to various markets as well as develop their marketplace.
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TikTok launches 'Singapore Wellness Hub' in honor of World Mental Health Month
TikTok launches 'Singapore Wellness Hub' in honor of World Mental Health Month
Posted on October 8, 2021
by MARKETECH APAC
The hub will serve as an evergreen repository of mental health resources and wellness content.
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Half of Filipino parents cite 'freelance' as top choice of work amid the pandemic 
Half of Filipino parents cite 'freelance' as top choice of work amid the pandemic 
Posted on October 8, 2021
by MARKETECH APAC
Filipino parents are becoming more flexible in finding a source of income in this economically-stricken times.
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4AS-Philippines-GIGIL-Membership-Suspension (1)
4As Philippines suspends creative agency GIGIL’s membership
Posted on October 8, 2021
by Teddy Cambosa
Said membership suspension given to GIGIL is effective for one-year.
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