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Category: Southeast Asia

Grab EMTEK Bukalapak
Grab, EMTEK, Bukalapak launches new program to accelerate digitalization for Indonesian MSMEs in small cities
Posted on October 15, 2021
by Kathleen Murata
The latest program by Grab, EMTEK, and Bukalapak will help MSMEs improve their ability to be ready in joining the digital economy.
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Tug_Budget Direct_EasyCompare
Digital agency Tug nabs extended remit for Budget Direct Insurance, EasyCompare
Posted on October 15, 2021
by MARKETECH APAC
SEA brands Budget Direct Insurance and EasyCompare which are both from the same group will have their content and UX business part of the extended remit.
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The-Trade-Desk-Rajesh-Sheshadri-GM-SEA
The Trade Desk appoints Rajesh Sheshadri as GM for SEA
Posted on October 14, 2021
by Teddy Cambosa
Rajesh brings in 20 years of media and advertising technology experience in Asia-Pacific at The Trade Desk, with previous experience from Google and Fox Network Group.
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Jollibee Hidilyn Diaz
Jollibee’s famous short film brand ‘Kwentong Jollibee’ to feature Hidilyn Diaz’s story
Posted on October 14, 2021
by MARKETECH APAC
The famous short film series of the top fast-food chain in the Philippines will feature the story of its recently-awarded and first-ever Olympic gold medalist.
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Gushcloud x Lazada
Influencer agency Gushcloud ties up with Lazada PH to launch Korean wave-oriented LazLive series
Posted on October 14, 2021
by Kathleen Murata
Reel K-Hauls seeks to ride on the Korean wave, showcasing popular Korean brand products and the beauty of Seoul, South Korea.
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Affle-MAAS-Sensor-Tower-INSEA-ECommerce-Report
INSEA consumer expenditure on e-commerce apps reached US$106.7m in Q2 2021
Posted on October 14, 2021
by Teddy Cambosa
Data from Affle's MAAS and Sensor Tower explains the exponential growth of the e-commerce scene in India and Southeast Asia.
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AirAsia PH taps homegrown talent to lead new web series
AirAsia PH taps homegrown talent to lead new web series
Posted on October 13, 2021
by MARKETECH APAC
Titled ‘airasia Thrills’, the new content series will feature captivating local destinations, hosted by its First Officer Rod de Lara and Senior Cabin Crew Bien Geronimo.
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Globe’s new campaign for mental health spotlighted the power of everyone’s favorite hobby this lockdown
Globe’s new campaign for mental health spotlighted the power of everyone’s favorite hobby this lockdown
Posted on October 13, 2021
by MARKETECH APAC
Home planting has taken the world by storm this pandemic, and no less are Filipinos fans. The telco spotlighted how it is good for people's mental health.
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AppsFlyer-E-Commerce-App-Purchases-SEA
In-app purchases across SEA see 240% average growth: report
Posted on October 13, 2021
by Teddy Cambosa
Appsflyer notes in their latest SEA-centric report how there has been a growth of non-organic installs of e-commerce apps in the region.
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PRSP Students' PR Con 2021
PRSP to hold its annual congress for students virtually in November
Posted on October 12, 2021
by MARKETECH APAC
The Public Relations Society of the Philippines will be running the congress virtually on 20 November with the theme 'Decoding Content: The Journey to PR for Good'.
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