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Category: Southeast Asia

Mercedes Benz new EQA model
Mercedes-Benz HK unveils latest EQA model with ‘Electrical Jukebox’ campaign
Posted on January 28, 2022
by Teddy Cambosa
Mercedes-Benz Hong Kong launched their newest electric car model with the ‘Electrical Jukebox’, a multisensory, innovative campaign.
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Glenfiddich-Cosmic-Voyage
Whisky brand Glenfiddich’s new immersive experience takes consumers on ‘cosmic voyage’
Posted on January 28, 2022
by Kathleen Murata
The new immersive 360° cinematic experience by Glenfiddich and The Teeth is an enchanting place with storytelling and embedded hidden gems.
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Marqeta-Expansion
Marqeta expands global footprint to TH, 2 other SEA markets
Posted on January 28, 2022
by Teddy Cambosa
The expansion by Marqeta across these markets is all about securing the payments platform certification to fully operate in the market.
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AirAsia-Group-Capital-A
AirAsia Group refreshes corpo name to ‘Capital A’
Posted on January 28, 2022
by Teddy Cambosa
The rebrand from AirAsia Group to Capital A is reflective of the group's ever-expanding endeavor to other ventures outside of their airline business.
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Astro CNY campaign
Astro MY tugs heartstrings with emotional CNY campaign
Posted on January 28, 2022
by Teddy Cambosa
Astro in Malaysia has launched a campaign ahead of the Chinese New Year to spotlight the challenges of local Chinese performing artists.
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ETIX-Everywhere-and-Genesis
ETIX Everywhere announces acquisition of Thailand’s Genesis Data Centre
Posted on January 28, 2022
by Kathleen Murata
Genesis Data Centre will form the basis of a new data centre campus which will be jointly developed with telco Interlink Telecom.
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Thailand-Cryptocurrency
Thai authorities to regulate crypto as means of payment for services, goods
Posted on January 28, 2022
by Teddy Cambosa
The cryptocurrency regulation is implemented by the Bank of Thailand (BOT), the Securities and Exchange Commission (SEC), and Ministry of Finance (MOF).
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Ravi Shankar Mallavarapu Carsome CMO
Ex-AirAsia Ravi Shankar Mallavarapu appointed as Carsome’s new CMO
Posted on January 28, 2022
by Teddy Cambosa
The new chief marketing officer at Carsome brings into the company around 15 years of experience in digital, brand and growth marketing.
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What’s Next: Unpacking opportunities in digital finance for 2022
What’s NEXT: Unpacking opportunities in digital finance for 2022
Posted on January 28, 2022
by MARKETECH APAC
Superapps in SEA has led the innovation for fintech, making way for a slew of solutions catered to the unbanked. We're all part of this ecosystem, find out what you can do more this 2022.
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Vietnam-Bored-Online-Ads-YouGov
Viets tired of boring ads, survey shows
Posted on January 28, 2022
by Teddy Cambosa
Consumers in Vietnam have a hard time appreciating digital advertising due to oversaturation of it, data from YouGov shows.
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