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Southeast Asia

Lazada PH introduces new solutions to help brands and online sellers

MARKETECH APAC | Jul 1, 2020-19

The new feature optimizes the platform’s wide audience reach through digital marketing and media optimization.

Alphaus makes Malaysia its Global Development Centre

MARKETECH APAC | Jun 25, 2020-19

The Japanese cloud optimization company strengthen its foothold in SEA region.

Kantar releases top FMCG brands chosen by Indonesian consumers

MARKETECH APAC | Jun 22, 2020-19

Indomie is the number one chosen brand in Indonesia Urban. It is also the only Asian brand among the Global Top 10 brands.

Entropia and Etika use AR to keep Malaysians safe and entertained

MARKETECH APAC | Jun 19, 2020-19

Both these campaigns have been very well received and with more than 10 million Malaysian consumers reached, as on date and counting.

SwitzGo enters food and groceries delivery business in Malaysia

MARKETECH APAC | Jun 18, 2020-19

The startup company introduces NanoSeptic technology to ensure safety and cleanliness, the first in food and groceries delivery in Malaysia.

Edelman Malaysia is PRWeek’s Southeast Asia PR Consultancy for 2020

MARKETECH APAC | Jun 16, 2020-19

This win for Edelman Malaysia comes on the back of similar regional recognitions the agency has earned earlier this year with a global award at MAA GLOBES.

P&G and Shopee drive sales at the first-ever experiential online initiative

MARKETECH APAC | Jun 14, 2020-19

Show Me My Home is a key initiative under the recently signed Joint Business Plan between P&G and Shopee.

SHAREit reveals its success on app engagement functionalities

MARKETECH APAC | May 16, 2020-19

The rise of SHAREit as a digital marketing platform can be attributed to its diverse user base with over 1.8 billion users.

YouTrip launches collaboration with Singapore creative community

MARKETECH APAC | May 16, 2020-19

YouTrip shines the spotlight on Singaporean creatives with a marketplace to showcase the talents of our local creative scene.

What Malaysians say about telco, fashion and beer industries during MCO

MARKETECH APAC | May 16, 2020-19

This edition’s study covers the Telco, Local Fashion, Gold Jewellery, and Beer industries, angled to derive insights from trends of chatter among consumers when it comes to non-essentials and luxuries.