Category: Southeast Asia
Meta is the most effective platform for driving offline and online sales, giving the highest return on ad spend (ROAS) delivered at 1.8x across traditional and digital platforms, a study from Kantar showed.
According to the commission, it has found that the proposed acquisition is likely to entrench and strengthen Grab’s already dominant position in the ride-hail platform market to the detriment of drivers and passengers.
Ashroff is a highly experienced leader with a wealth of experience spanning over 20 years in both banking and insurance sectors. He has been with AIA Singapore since 2018 and has a profound understanding of the organisation, where he was most recently head of digital technology.
This collaboration marks a significant milestone for CARSOME as it expands its ecosystem to include new car sales, reflecting its commitment to diversifying its offerings and enhancing the car-buying experience for customers.
Edelman Singapore has appointed Daniel Ko as its new executive creative director to spearhead the firm’s creative team and offerings in Singapore.
Customers had to make chicken noises at the counter, like "Ek Ek Ek Ek" or "Cock-a-doodle-doo," and flap their arms like chicken wings to be eligible to participate. Additionally, when placing their orders, they had to use names that were inspired by chickens, such as "On-Ai-Et" for the Donjai Set, "Or-Ai-Uck-Et"...
AirAsia Group has appointed Allenie Caccam as its new head of business growth to bolster its market presence and growth trajectory. With a robust background in marketing leadership, Caccam brings a wealth of experience and strategic insight to her new role.
According to the report, social commerce platforms are seeing staggering growth in the region, with platforms like TikTok projected to grow their user base in Asia-Pacific by 11.3% in 2024.
Singapore Airlines and Singtel has emerged as the leaders in YouGov’s Recommend and Improvement Rankings 2024 in Singapore.
Supported by a wide ecosystem of leading global technology players and local partners, AiX will serve as a focal point for cross-industry collaborations, leveraging emerging technologies such as 5G, artificial intelligence (AI), extended reality (XR), robotics, analytics and metaverse.
