Bridging the gap between digital marketing & e-commerce

Pichitra Tachanirut

With over 350 million digital consumers in Southeast Asia projected by the end of 2021, today’s brands have come to value the importance of digital marketing more than ever. Both in targeting and expanding consumer reach, as well as in getting to know consumers to ensure a smooth purchasing journey....

This new price checker allows users to check the best deals for 11.11 sales festival

Singapore – As 11.11 sales consistently draws record numbers, this year’s sale event is likely to be bigger than ever. This means come event day, there will be a list of offers from countless sellers, many with additional coupon discounts. To accommodate online user demand for these online deals, e-commerce...

Two-thirds of SG marketers expect about 25% drop in revenues over loss of third-party cookies

Singapore – While a privacy-first internet is the pot of gold at the end of the rainbow, advertisers and companies are not withheld from disclosing the real pains of transitioning and adapting to a cookieless digital space when Google dropped the news of cookie deprecation in 2020. Advertisers were, however,...

Aimazing, HyperQB partner for super-app launch providing mall intelligence

Kuala Lumpur, Malaysia – Retail data platform Aimazing and customer engagement and loyalty super-app HyperQB have integrated their solutions to provide a complete mall intelligence and first-of-its-kind loyalty solution in the form of a mall super-app for Malaysia and the region. Through the partnership, Aimazing will deliver a mobile solution...

Kellogg’s names Lion & Lion Malaysia as new regional social media partner

Kuala Lumpur, Malaysia – Digital-first agency Lion & Lion has been appointed by multinational food company Kellogg’s to be its new social media partner across five markets, namely Indonesia, Malaysia, and the Philippines, as well as Singapore, and Thailand, as part of a retainer account. The partnership will see Lion...

Ex-NTUC FairPrice Vivek Kumar moves to WWF-SG as chief marketing and communications director

Singapore – Following the departure of Vivek Kumar from retail giant NTUC FairPrice as its director of strategic marketing and omnichannel monetization, Kumar is immediately announced by World Wide Fund for Nature (WWF) in Singapore as its newest chief marketing and communications director. As he brings in more than 20 years...

Former Disney exec Anand Roy joins kumu as SVP of strategy, international

Manila, Philippines – Live-streaming platform kumu in the Philippines has appointed Anand Roy, former regional director of music and live entertainment for SEA at Disney, as its new senior vice president for strategy and international. Roy brings with him more than 17 years of experience from Disney and has mainly worked...

Petronas’ film for Deepavali celebrates ‘triumph of light over darkness’

Kuala Lumpur, Malaysia – For this year’s Deepavali celebration, the Festival of Lights celebrated on 4 November, Malaysia’s Petronas presents the message of embracing ‘love’ and finding ‘positivity’ during the pandemic through a new animated web film. The new film is a loose adaptation of the ancient Indian epic of...

SEA e-commerce spending forecasted to reach US$179.8b by 2025

Singapore – With changing consumer and retail trends as well as more inclusive payment options, e-commerce spending is estimated to rise by 162% to reach US$179.8b by 2025, according to data from a joint study by market research firm International Data Corporation (IDC) and global payments platform 2C2P. The largest...

10.10, 11.11, 12.12: Which among sales events is the most popular in SEA?

Singapore – Sales festivals, such as 11.11 and 12.12, create opportunities for consumers to make advanced holiday gift purchases, and retailers should note to make these moments count, and capture the attention of their shoppers in advance of year-end seasonal shopping moments. Out of all these sales festivals, which remains...