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Category: Southeast Asia

Vietnamese beer brand Huda makes parties refreshing in latest campaign via MullenLowe Mishra
Vietnamese beer brand Huda makes parties refreshing in latest campaign via MullenLowe Mishra
Posted on July 11, 2024
by Teddy Cambosa
Drawing inspiration from the brand’s logo of a wave, Huda’s Wave of Fun campaign aims to sweep people up towards the next epic party just as one is winding down, leading youths to exciting and memorable experiences.
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sumiati-phd
PHD Singapore elevates Sumiati Hashim to managing director role
Posted on July 11, 2024
by Aliza Carmona
PHD Singapore has promoted Sumiati Hashim to managing director, where she will continue to establish strategic goals for growth and transformation, attract top talent, and mentor the future leaders of the agency.
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S.E.A. Aquarium announces collaboration with Genshin Impact
S.E.A. Aquarium announces collaboration with Genshin Impact
Posted on July 10, 2024
by MARKETECH APAC
The experience will feature a beloved and newly-launched Genshin Impact character, Sigewinne, who hails from the underwater in-game area of the Fontaine region in Teyvat. 
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National Book Store’s new ad a quirky tribute to our inner bookworm
National Book Store’s new ad a quirky tribute to our inner bookworm
Posted on July 10, 2024
by Teddy Cambosa
The new film titled ‘Passion’ was conceptualised alongside local independent agency Leron Leron Sinta. It revolves around a seemingly ordinary mother with a secret that is anything but ordinary. 
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Globe, Publicis Groupe
Globe joins Publicis Groupe’s ‘Working With Cancer’ initiative to combat cancer stigma and support employees
Posted on July 9, 2024
by MARKETECH APAC
The initiative urges corporate executives to take the lead in eradicating the stigma and uneasiness that cancer patients experience at work and in fostering a supportive environment for those who most need it. This is in line with Globe's mission to give its workers all-encompassing support and care...
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CCCS grants conditional approval for proposed Singapore Airlines, Garuda Indonesia commercial cooperation
CCCS grants conditional approval for proposed Singapore Airlines, Garuda Indonesia commercial cooperation
Posted on July 9, 2024
by MARKETECH APAC
According to CCCS, the parties submitted that the proposed cooperation between SIA and Garuda will lead to enhanced air travel product for Singapore to Indonesia services, as well as expanded virtual networks of the airlines, thereby providing an increased number of service offerings to passengers;
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Ruder Finn Asia appoints new leadership for Southeast Asia
Ruder Finn Asia appoints new leadership for Southeast Asia
Posted on July 9, 2024
by MARKETECH APAC
Finn Asia has announced the promotion of Brian Witte to head of Ruder Finn Southeast Asia corporate practice and the appointment of Pamela Phua to general manager of Ruder Finn Singapore.
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Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with latest exclusive remit
Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with latest exclusive remit
Posted on July 8, 2024
by Teddy Cambosa
As the incumbent for the past decade, Merkle Singapore will now continue the Royal Brunei Airline's remit for another three years.
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MARKETECH APAC returns to SG for “Customer Marketing Asia 2024” conference; to explore dynamic landscape of customer marketing
MARKETECH APAC's inaugural “Customer Marketing Asia 2024” conference in SG to explore dynamic landscape of customer marketing
Posted on July 8, 2024
by MARKETECH APAC
MARKETECH APAC is making its return to Singapore for its inaugural Customer Marketing Asia 2024: Singapore on September 10, 2024 at the Aloft Singapore Novena, and will bring together marketing leaders and innovators in Singapore to discuss the latest trends, strategies, and technologies in customer...
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watsons-airplane-launch
Watsons Malaysia soars high on first-ever branded airplane launch with AirAsia for 30th anniversary celebration
Posted on July 8, 2024
by Aliza Carmona
To celebrate its 30th anniversary, Watsons Malaysia has launched its first-ever branded airplane in collaboration with AirAsia, taking its health and beauty offerings to the skies.
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