RHB Bank celebrates Deepavali with coming-of-age film about inner beauty

Kuala Lumpur, Malaysia – In conjunction with the Deepavali festive celebration, also known as Festival of Lights celebrated on 4 November, banking institution RHB has launched a new campaign film, aimed at showing the essence of true beauty at the time of hardships. The new campaign, which was created together...

Mynt’s latest US$300m funding values the company now at US$2b

Manila, Philippines – Mynt, the fintech company under telecommunications company Globe, has recently raised US$300m in funding, therefore valuing the company now at US$2b. Said funding has been led by investors Warburg Pincus, Insight Partners and Bow Wave. Mynt has been at the forefront of the digital transformation among Filipinos...

Thai mobile network dtac launches hyper-personalization, data-driven campaign

Bangkok, Thailand – With many Thai businesses projected to shut down by the end of 2021 due to the pandemic, mobile operator dtac has launched its new improved 700MHz spectrum signal with its new campaign, aimed at helping local businesses survive and thrive by giving its advertising space to promote...

Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers

Kuala Lumpur, Malaysia – Malaysia’s Ikano Centres, the IKEA-anchored shopping destination, is welcoming Malaysians back to their malls after the easing of extensive movement control orders (MCO) with a heart-warming campaign featuring a herd of charismatic and incredibly social Llama influencers. Developed together with creative agency TBWA\Malaysia, the campaign plays...

Financial services Aviva Singlife partners with Qualtrics to improve existing CX

Singapore – Financial services company Aviva Singlife has partnered with global experience management (XM) provider Qualtrics to improve capabilities and insights for better customer experience (CX). With Qualtrics’ CustomerXMTM, the company’s listening engine, predictive intelligence and analytics, and full closed-loop actioning capabilities, Aviva Singlife will be able to deliver premium...

Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan

Singapore – In August this year, top e-commerce platform Shopee unveiled its newest endorser, probably its biggest ambassador to date – global superstar Jackie Chan. Following the announcement, Chan’s first visibility was for the platform’s 9.9 sale, and now the renowned action celebrity is back to grace Shopee’s campaign for...

vivo MY calls for everyday life documentation in latest campaign

Kuala Lumpur, Malaysia – Smartphone brand vivo in Malaysia has launched a new campaign called ‘Memories of Life’ where smartphone users are called to document their everyday life through video footage. Vivo will then collect these footage which will be made into a full-on documentary dedicated to everyday life. For...

ZALORA PH launches fashion and lifestyle credit card

Manila, Philippines – The Philippine arm of fashion and lifestyle e-commerce ZALORA has partnered with RCBC Bankard Services Corporation, the credit card arm of the Rizal Commercial Banking Corp. (RCBC), to launch the ZALORA Credit Card. The fashion and lifestyle credit card rewards customers every time they shop on ZALORA,...

Goodday Milk’s new campaign to have kids spruce up the now proverbial PPE

Kuala Lumpur, Malaysia – To commemorate International Children’s Day, which is celebrated on 20 November 2021, beverage brand Goodday Milk in Malaysia, which has kids part of its main consumers, has launched a new contest for kids that will have them decorating PPEs, or personal protective equipment, one that has...

Poor password practices persist among 93% of Malaysians

Singapore – Despite 57% of internet users in Malaysia experiencing a personal data breach or knowing someone who had, 93% of the respondents admit to practicing poor online habits, including sharing, recycling and using guessable passwords. The findings are part of Google’s latest digital responsibility study conducted across APAC. The...