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Category: Southeast Asia

Eunice Lodripas returns to AHG Hotels and Resorts as director of corporate comms, marketing
Eunice Lodripas returns to AHG Hotels and Resorts as director of corporate comms, marketing
Posted on August 22, 2024
by Teddy Cambosa
She has also expressed interest in enhancing AHG’s image as a hospitality brand and improving its engagement with its customers through various content and campaigns.
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Mindshare Teads
Mindshare, Teads drive innovation with King Living’s first CTV campaign in Singapore
Posted on August 21, 2024
by MARKETECH APAC
By harnessing the power of CTV and digital video, Mindshare delivered a highly targeted and engaging campaign that resonated with the sophisticated tastes of King Living's target audience.
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GrowthOps Asia elevates creative, performance teams
GrowthOps Asia elevates creative, performance teams
Posted on August 21, 2024
by MARKETECH APAC
Together, these strengthened teams underscore the company's commitment to delivering exceptional marketing and technology solutions and solidify its position as an industry leader. By strengthening these core capabilities, GrowthOps Asia aims to drive even greater success for its clients.
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Gushcloud boosts senior leadership to strengthen its Philippine unit
Gushcloud boosts senior leadership to strengthen its Philippine unit
Posted on August 21, 2024
by MARKETECH APAC
Two of them are focused full-time on the Philippine operations and its performance alongside other Southeast Asia offices, while the other two also have duties for Gushcloud’s global network. 
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Coffee brand Bask Bear taps TBWA\Kuala Lumpur on daring endeavour to unveil new rebrand, mascot
Coffee brand Bask Bear taps TBWA\Kuala Lumpur on daring endeavour to unveil new rebrand, mascot
Posted on August 20, 2024
by MARKETECH APAC
The rebrand was designed to reinforce the flavour and delight experienced in every bite and sip. Bask Bear needed a distinctive character to convey this message to the masses. And so, Brader BLE was born, drawing inspiration from the brand’s existing logo featuring the Malayan Sun Bear. 
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Andrea Chuang moves to AirAsia MOVE as its campaign marketing head
Andrea Chuang moves to AirAsia MOVE as its campaign marketing head
Posted on August 20, 2024
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Andrea notes that in her new role, she will cover the main markets in Malaysia, Thailand, Indonesia, the Philippines and Singapore for all the AirAsia MOVE platform campaigns.
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trip-com-livestreaming
Trip.com Group launches Asia Live Streaming Centre in Bangkok to boost Thailand tourism
Posted on August 20, 2024
by Aliza Carmona
Trip.com Group has launched its new Asia Live Streaming Centre at its Bangkok office, set to deliver daily content that highlights Thailand's tourism offerings.
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TikTok Shop, L’Oreal team up to empower beauty entrepreneurs in PH
TikTok Shop, L’Oreal team up to empower beauty entrepreneurs in PH
Posted on August 19, 2024
by MARKETECH APAC
Running from August to December, the ‘Digital Beauty Academy’ will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products.
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Bank Negara Malaysia imposes monetary penalties to CIMB, Maybank over unplanned downtimes
Bank Negara Malaysia imposes monetary penalties to CIMB, Maybank over unplanned downtimes
Posted on August 19, 2024
by MARKETECH APAC
Maybank paid a total of RM4,320,000 for the fine imposed, while CIMB paid a total of RM760,000 in fines. 
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McCann Worldgroup SEA launches content studios arm, to expand on social and influencer capabilities
McCann Worldgroup SEA launches content studios arm, to expand on social and influencer capabilities
Posted on August 19, 2024
by MARKETECH APAC
Operating out of both Singapore and Bangkok, McCann Content Studios will house the network’s social, editorial and influencer strategy capabilities; social creative ideation and content creation; in-house end-to-end production and post-production, social audience and connection strategies and activation;...
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