Category: Southeast Asia
Inspired by a true story, Thailand Post's film in collaboration with Grey Thailand titled ‘You’re My Destin(y)ation’ adopts a humanistic approach as it tells the story of a young man who reconnected with his grandfather after receiving a parcel from him.
By making AI accessible and fun, ‘The Dream Creator’ aims to inspire a new generation of creatives to explore the possibilities of this transformative technology.
AIA Malaysia's #RethinkHealthy campaign challenges the one-size-fits-all perspective when it comes to health, expressing that healthy choices may come in different forms for each person.
Milo Malaysia's new campaign highlights the essence of the country's can-do attitude in commemoration of Merdeka and Malaysia Day.
The campaign features a film narrated by the trailblazing Bunga, Malaysia’s first and most popular Hijabi rapper. Defying stereotypes, she seamlessly blends modest attire with the dynamic energy of hip-hop for boundary-breaking performances that have won accolades worldwide.
Media agency Initiative has been appointed as the integrated media agency of record (AOR) for Century Pacific Food (CNPF), Inc. and Shakey’s Pizza Asia Ventures, Inc. (SPAVI), following their win in a competitive agency pitch.
Created by independent creative agency The Clan, the centrepiece is a short film about a mixed-race family and an elderly ‘pak cik’ (Malay term for uncle) who are brought together by circumstance at an Ikano Centres food court.
THE COMMUNE, a premier lifestyle mall in Johor, has announced a strategic partnership with EU Holidays, a travel agency in Singapore. This collaboration aims to enhance shopping and travel experiences between Singapore and Johor.
As customer expectations continue to evolve, adopting these strategies is imperative for businesses aiming to stay ahead and create lasting, meaningful relationships with their clientele.
ION Orchard, a prime retail landmark in Singapore, has merged physical retail with digital innovation to introduce “Another Sphere,” an immersive augmented reality (AR) experience designed for modern shoppers.
