Category: Southeast Asia
The campaign launches a new permanent addition to the Pizza Hut menu. The Melts Burger features a brand film to showcase Pizza Hut’s innovation of its new menu item, which is crunchy like Melts, and tastes like a burger, bringing about “the best of both worlds” as it says with its tagline.
With a humorous twist, Grab Philippines has teamed up with the creative agency Gigil to unveil its latest campaign, highlighting GrabCar's improved booking reliability—making it no longer a go-to excuse for being late or cancelling plans.
SG-based digital agency Vertis opens new Thailand head office as part of regional expansion strategy
Vertis, a Singapore-based digital agency focusing on digital experience (DX) platforms and customer-centric solutions, has launched its new head office in Bangkok, marking a significant milestone in its regional expansion.
The trio’s collective vision is centered around the concept that groundbreaking ideas can emerge from any corner of the agency, transcending traditional hierarchies. As ECDs, Jayme, Valdez and Ocampo are committed to fostering an environment where creativity knows no bounds.
To combat the growing threat of scams, StarHub has teamed up with the Singapore Police Force (SPF) to launch a public education campaign aimed at enhancing vigilance against cyber threats.
Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta's iconic Bundaran HI and Blok M MRT stations.
Digibank by DBS has teamed up with the creative agency Digital Sea to launch its new campaign, ‘Dream Fulfilled: Gen Z & Millennial Story,’ showcasing a heartfelt journey of ambition and achievement.
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks.
The partnership implemented the Adobe Real-Time Customer Data Platform (RT-CDP) for MAG, consolidating data from sources such as loyalty programs, CRM systems, booking portals, e-commerce platforms, third-party platforms, websites and mobile apps.
As shoppers increasingly demand authenticity, they want to see products being used in real life by other consumers—understanding who is using them, how they’re being used, and how they fit into their own lives, both practically and psychologically. The desire for authenticity and relevance is reshaping...
