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Category: Southeast Asia

Safi launches virtual hijabi educator; to drive hijabi haircare awareness
Safi launches virtual hijabi influencer 'Sis Shay'
Posted on March 14, 2025
by Teddy Cambosa
Through visits at SMK Convent Kajang and Sekolah Seri Puteri Cyberjaya, students were able to interact with Sis Shay as she answered some of their pressing questions around hijabi haircare and other pertinent questions around the changes they face as youth. 
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Hashtag Interactive to spearhead MAAGAP Insurance Inc.’s brand refresh
Hashtag Interactive to spearhead MAAGAP Insurance Inc.’s brand refresh
Posted on March 13, 2025
by Aliza Carmona
Digital marketing agency Hashtag Interactive is set to lead MAAGAP Insurance’s brand evolution in the Philippines.
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SM Supermalls’ ‘Book Nook’ celebrates storytelling, creativity with expanded activities lineup
SM Supermalls’ ‘Book Nook’ celebrates storytelling, creativity with expanded activities lineup
Posted on March 13, 2025
by Aliza Carmona
Book Nook, a learning hub powered by SM Supermalls, is expanding its activities lineup as it celebrates the significance of storytelling and creativity.
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Oracle launches AI centre of excellence to drive innovation across SEA
Oracle launches AI centre of excellence to drive innovation across SEA
Posted on March 13, 2025
by Teddy Cambosa
Backed by Oracle’s team of experts and an extensive network of partners, the centre is designed to equip organisations with the tools and expertise needed to upskill teams, explore AI-driven solutions, and modernise critical business operations. 
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havas moonfolks alliance indonesia
Moonfolks forms strategic alliance with Havas to integrate media and creative expertise under ‘Havas Moonfolks’
Posted on March 13, 2025
by Aliza Carmona
Indonesia – As part of its expansion in Southeast Asia, Havas has formed a strategic alliance with Indonesia-based independent agency Moonfolks, uniting Havas’ media expertise with Moonfolks’ integrated and digital marketing capabilities.  Operating as ‘Havas Moonfolks,’ the partnership will offer...
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POSB champions good money habits in latest campaign with TSLA
POSB champions good money habits in latest campaign with TSLA
Posted on March 13, 2025
by Aliza Carmona
Singaporean bank POSB is promoting better financial habits in its latest campaign in collaboration with creative agency The Secret Little Agency.
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Traversing the mobile frontier: Industry leaders to dive into mobile marketing at AppsFlyer's MAMA Manila
Traversing the mobile frontier: Industry leaders to dive into mobile marketing at AppsFlyer's MAMA Manila
Posted on March 12, 2025
by Aliza Carmona
The marketing community in the Philippines, a mobile-first economy, is getting the opportunity to boost its strategies with the arrival of AppsFlyer’s first-ever Mobile Attribution & Marketing Analytics (MAMA) event in Manila.
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MR D.I.Y. highlights why Raya is more than what meets the eye in latest ad
MR D.I.Y. highlights why Raya is more than what meets the eye in latest ad
Posted on March 12, 2025
by Teddy Cambosa
To add to the excitement, MR D.I.Y. is teaming up with popular local actor Syafiq Kyle, who makes a special cameo in the retailer’s web film as a seller of banana fritters, cakes and milkshakes. The campaign’s five-minute web film takes a heartwarming yet humorous look at the true essence of Hari Raya...
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Sanrio defends IP by combatting counterfeit goods in campaign launch across SEA markets
Sanrio defends IP by combatting counterfeit goods in campaign launch across SEA markets
Posted on March 12, 2025
by Aliza Carmona
Entertainment company Sanrio is defending its intellectual property (IP) rights in its new campaign across Southeast Asia, a crucial market for the company.
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From storytelling to ‘storymaking’: Here’s how brands should create meaningful experiences for Muslim consumers
From storytelling to ‘storymaking’: Here’s how brands should create meaningful experiences for Muslim consumers
Posted on March 12, 2025
by Teddy Cambosa
The study highlighted that around 90% of Indonesian and Malaysian consumers prioritise brands that follow faith-based values and principles, and around 40% of consumers turn to social media platforms like TikTok and Instagram to discover brands.
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