Category: Southeast Asia
The Etaily-GroupM partnership is designed to address one of the most pressing challenges faced by marketers today: maintaining brand consistency in a highly fragmented and fast-evolving retail landscape.
E-commerce platform Lazada has pledged a US$ 100m investment for its LazAffiliate programme annually.
NP Digital will lead strategy, management, and optimisation efforts across Meta platforms (Facebook and Instagram) and Google Search ads.
Havas Media Network has launched CSA, its technology, data, and analytics consultancy arm in Southeast Asia (SEA).
Indonesia – GroupM Indonesia has appointed seasoned marketing leader Sri Widowati as its new chief executive officer, tasking her with spearheading growth and strengthening client-focused innovation. Widowati joins GroupM Indonesia from Danone, where she spent four years as vice president of marketing....
Under a newly formalised Joint Business Plan, the partnership aims to embed Google’s AI technologies — including Gemini and image-to-video tool Veo — throughout the traveller experience.
KFC Thailand has launched ‘The Best Value Meal You've Ever Had’ campaign to address the rising cost of living.
Media outlets in the Philippines show high confidence (65%) in Chinese automotive brands, according to a report from market research firm CARMA.
Myntra, a leading fashion e-commerce in India, is set to enter the Singapore market as it launches Myntra Global.
AppsFlyer brought its flagship event, Mobile Attribution and Marketing Analytics (MAMA), to Manila for the first time.
