Category: South Asia
India – Truecaller, the global caller ID and call-blocking app, has launched a new campaign celebrating its long-awaited arrival on iPhone, capturing the joy and relief of accurately identified calls. Conceptualised by Talented and produced by Potli Baba Mediahouse, the campaign features Bollywood veterans...
India – Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the Bespoke AI Laundry washing machine. The new campaign illustrates how Samsung’s AI-powered washing machine simplifies...
India – Monarch Networth Capital, an India-based financial services provider, has launched a new campaign highlighting the cycle of financial dependence passed down through generations of women and the need for financial education to break it. With the message “Financial independence is not inherited,...
India – For the first time in its history, Britannia has redesigned both its ‘Marie Gold’ biscuit and packaging to honour Avani Lekhara, India’s first female athlete to win gold at both the Paris 2024 and Tokyo 2020 Games, marking a historic tribute to her extraordinary achievement. As part of the ‘Avani...
India – Dentsu India has strengthened its Customer Experience (CXM) practice with the appointment of Devang Shah as chief business officer for consumer, industrials & commerce, and Hemant Kshirsagar as chief business officer for financial services & fintech. These appointments reflect Dentsu...
India – Eveready Industries India Ltd., in partnership with Times OOH, has unveiled a high-impact airport advertising campaign for its latest innovation, Eveready Ultima batteries, aiming to maximise visibility and brand recall at Kolkata Airport. Named ‘Ultima: Ultimate Power, Non-Stop Action,’ the...
India – To mark International Women’s Day, Luminous Power Technologies and AutumnGrey, a Grey company, have launched the latest edition of their #WomenInEnergy campaign, aiming to break subconscious gender biases in STEM (science, technology, engineering, and mathematics). Now in its third year, the...
India – Britannia Good Day’s latest campaign takes a bold approach to settling the age-old debate of the best biscuit for chai—by leaving the biscuit out of the ad entirely. Britannia launched a campaign in early 2024, featuring TVCs and a collaboration with Chai Point at the Maha Kumbh, where lakhs...
India – VML has appointed creative leader Kalpesh Patankar as its group chief creative officer for India, marking a significant addition to the agency’s leadership team. With nearly two decades of award-winning experience, Patankar joins VML from his previous role as chief creative officer at Leo Burnett...
India – Global tech and marketing company DEPT is strengthening its presence in India with a new Bengaluru hub, aiming to meet the rising demand for innovative solutions across South India’s industries. Renowned for its technology and innovation ecosystem, Bengaluru serves as an ideal base for...
