Category: South Asia
India – Britannia Industries, in collaboration with WPP, has launched ‘Britannia A-Eye’—an AI-powered retail innovation built on Google Gemini and Vertex AI Multimodal Live—designed to transform the shopping experience for the visually impaired. Britannia A-Eye turns a smartphone into an intelligent...
India – Cheil South West Asia (SWA) has appointed Jitender Dabas, widely known as Jeetu, as the new CEO of Cheil X. In addition to this leadership role, he will also take on the responsibilities of group chief strategy officer (CSO) for Cheil SWA. Cheil X functions as an independent, full-service agency...
India – Grey India has appointed multi-award-winning creative leader Harsh Kapadia as its chief creative officer, signalling a bold move to strengthen its creative leadership and drive innovation in the Indian market. Mumbai-born and globally acclaimed, Harsh Kapadia joins Grey India from MRM New York...
India – Dentsu Creative Isobar has been appointed as the integrated creative agency for Forevermark, the diamond jewellery brand under the De Beers Group, following a multi-agency pitch. Under the mandate, Dentsu Creative Isobar will develop a distinct brand identity for Forevermark, reinforcing its...
India – PivotRoots, a Havas company, has been named the digital agency for Bindu Jeera Fizz, a beverage brand in South India, to enhance its digital presence and accelerate nationwide expansion. With India’s beverage market expected to grow significantly by 2025, Bindu is preparing to expand its...
India – Havas Life Mumbai, the healthcare communications arm of Havas India, has appointed Dorelle Kulkarni as its new managing director to lead the agency’s strategic expansion and innovation in healthcare communications. In this role, Kulkarni will succeed Sangeeta Barde, CEO of Havas Life Mumbai,...
India – Buzzlab, the content-led growth consulting firm, has named Harish Shetty as its new client services director, bringing over 12 years of expertise in advertising, brand marketing, and integrated campaigns. A seasoned expert in brand and go-to-market (GTM) marketing, Shetty has a proven track record...
India – Madison Media, a unit of Madison World, has been appointed as the media agency of record (AOR) for Nexus Select Malls, taking charge of its traditional and digital media strategy. Nexus Select Malls, India’s first real estate investment trust (REIT), is one of the country’s largest mall operators,...
India – New Holland, the agricultural machinery brand under CNH, has joined forces with Dentsu Creative Webchutney to launch a powerful new campaign celebrating the resilience, grit, and determination of Indian farmers. Titled ‘Asli Hero ki Asli Taaqat’ (The True Strength of a Real Hero), the campaign...
India – Gleneagles Hospitals, part of the IHH Healthcare network, has teamed up with Havas Life Mumbai for its latest campaign, “Where Good People Make You Feel Better”, which goes beyond showcasing medical expertise to highlight the equally crucial role of human compassion in healthcare....
