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Category: Platforms

Qualtrics (1)
Super apps are here to stay, with half of Singaporeans using them regularly
Posted on March 3, 2023
by Teddy Cambosa
According to the data, the most frequent use cases are shopping for general items, buying groceries, ordering food and ride-hail services, paying for items in-store, and arranging for items to be delivered. 
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Around 65% of consumers think ease of navigation is key to web UX: Storyblok research
Around 65% of consumers think ease of navigation is key to web UX: Storyblok research
Posted on February 27, 2023
by Teddy Cambosa
According to the research, amidst a difference in percentage, consumers and businesses still both agree that fast loading speeds are critical.
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Meta new service story featured img
Parent company Meta launches new features including subscription service for Facebook, Instagram
Posted on February 20, 2023
by Teddy Cambosa
Instagram users can now enjoy broadcast channel feature, while both instagram and facebook users can verify accounts by paid subscription.
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Indonesian e-commerce iStyle.id taps BeLive Technology to launch live commerce capabilities
Indonesian e-commerce iStyle.id taps BeLive Technology to launch live commerce capabilities
Posted on February 17, 2023
by MARKETECH APAC
BeLive Technology's platform for iStyle.id will enable the latter to activate the continuously growing channel of live commerce.
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Netflix taps Sandbox VR to create ‘Squid Game’ VR experience
Netflix taps Sandbox VR to create ‘Squid Game’ VR experience
Posted on February 13, 2023
by Teddy Cambosa
In the VR experience, players are transported to iconic ‘Squid Game’ locations, where they become contestants in a variety of pulse-pounding challenges inspired by the Netflix series and compete against each other to be the last one standing. 
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Initiative calls on industry ‘Nostra-AD-amuses’ to place their bets as it brings back Super Bowl ad betting competition
Initiative calls on industry ‘Nostra-AD-amuses’ to place their bets as it brings back Super Bowl ad betting competition
Posted on February 9, 2023
by Teddy Cambosa
Punters with the highest cumulative score will earn Initiative's official ‘Marketing-Multi Super Bowl Ring’ and industry ‘bragging rights’.
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Malaysian CNY ads 2023 featured img
Eyes here, everybunny! Here are the top 10 CNY ads on YouTube from Malaysia for 2023
Posted on February 8, 2023
by Teddy Cambosa
Find out the top 10 CNY ads on YouTube made by these Malaysian brands.
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Kargo jumps into CTV adtech via VideoByte acquisition
Kargo jumps into CTV adtech via VideoByte acquisition
Posted on February 6, 2023
by Teddy Cambosa
VideoByte will be adding innovative CTV advertising technology to broaden Kargo’s offerings to its brand partners and their audiences.
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Digimind Report
Social listening report reveals Thailand tops volume of social media conversations on luxury brands in 2022
Posted on February 3, 2023
by Teddy Cambosa
Thailand recorded 2.9 million online mentions that talked about the top 10 luxury brands in 2022.
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Meltwater onboards What's Next 2023: Marketing in Asia Pacific as Gold Sponsor, to speak about the importance of influencers and communities
Meltwater onboards What's Next 2023: Marketing in Asia Pacific as Gold Sponsor, to speak about the importance of influencers and communities
Posted on February 3, 2023
by Teddy Cambosa
Meltwater will be also doing a keynote presentation on the What's NEXT 2023: Marketing in Asia-Pacific, focused on influencer partnerships.
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