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Category: Platforms

Consumers in APAC to spend $32b on programmatic shopping via AI agents by 2028
Consumers in APAC to spend $32b on programmatic shopping via AI agents by 2028
Posted on January 30, 2025
by Teddy Cambosa
It also highlighted that around 40% of CX vendors will shift to new, outcome-based, pricing models making the value exchange for their clients more transparent and improving the monetisation of their AI investment.
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Pacvue rolls out Amazon DSP capabilities in three new regions, including APAC
Pacvue rolls out Amazon DSP capabilities in three new regions, including APAC
Posted on January 29, 2025
by Teddy Cambosa
Through Pacvue, brands in these regions now have self-serve access to a full suite of programmatic media solutions to elevate their growth strategies. Markets in APAC who can have access to these solutions include Australia, India, Japan, and Singapore.
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Around 40% of Australians admit they bought something online after seeing it on social media
Around 40% of Australians admit they bought something online after seeing it on social media
Posted on January 22, 2025
by Teddy Cambosa
The average social media shopper spent $420 over the past year, adding up to $3.5 billion nationally. Moreover, social media has driven Aussies to purchase everything from clothing (25%), to beauty products (16%), electronics (15%), and accessories (12%).
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YouTrip unveils users’ spending persona through ‘YouTrip Replay’ 
YouTrip unveils users’ spending persona through ‘YouTrip Replay’ 
Posted on January 21, 2025
by Aliza Carmona
YouTrip, a multi-currency digital wallet in Singapore, has launched its first ‘YouTrip Replay,’ a personalised preview of its users’ spending patterns in 2024.
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indonesia-social-media-age-limit
Indonesia eyes minimum age limit for social media usage to protect children
Posted on January 17, 2025
by Aliza Carmona
The Indonesian government, through its communications minister, has revealed plans to introduce a regulation setting a minimum age for social media use, aiming to enhance child protection in the digital space.
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KAF Investment Bank receives green light to commerce operations for digital bank
KAF Investment Bank receives green light to commence operations for digital bank
Posted on January 17, 2025
by Teddy Cambosa
This approval is granted following a comprehensive and successful operational readiness review recently validated by BNM. 
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Magnite strengthens partnership with Samsung Ads to boost programmatic advertising offering in SEA
Magnite strengthens partnership with Samsung Ads to boost programmatic advertising offering in SEA
Posted on January 15, 2025
by Teddy Cambosa
Through this expanded partnership, advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.
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TikTok rolls out messaging ads in Asia-Pacific
TikTok rolls out messaging ads in Asia-Pacific
Posted on January 9, 2025
by Teddy Cambosa
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
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Hong Kong Broadband Network on launching customer-friendly WhatsApp business channels with Sleekflow
Hong Kong Broadband Network on launching customer-friendly WhatsApp business channels with Sleekflow
Posted on January 6, 2025
by MARKETECH APAC
For our latest case study, we delve into how the Hong Kong Broadband Network (HKBN) tapped Sleekflow, an AI-powered omnichannel conversation suite, as its official WhatsApp Business API provider to power its WhatsApp business channels for better customer engagement and experience for users.
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Malaysia’s securities commission orders Bybit to register as official DAX
Malaysia’s securities commission orders Bybit to register as official DAX
Posted on January 2, 2025
by Teddy Cambosa
According to the SC, Bybit and its CEO Ben Zhou have been included in the SC’s Investor Alert List since July 2021.
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