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Category: Marketing

MARKETECH APAC Reports May
MARKETECH APAC’s Top 5 stories for May: Southeast Asian brands sweep this month’s top spots
Posted on June 1, 2021
by MARKETECH APAC
Here are the top 5 stories in the marketing and advertising scene for the month of May. Take a look.
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fairprice group x lewis 1
FairPrice Group names Lewis as PR agency partner
Posted on June 1, 2021
by Kathleen Murata
Singapore's FairPrice Group has partnered with marketing agency Lewis, in an aim to bolster its relationship with consumers.
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Cision-State-Of-Media-APAC-Report-Updated
APAC journalists spend majority of their time angling COVID-19 centric stories
Posted on June 1, 2021
by Teddy Cambosa
Cision notes in its recent report that COVID-19 has greatly impacted journalism endeavors, both informatively and personally in their welfare.
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Edelman-Pully-Chau-President-Greater-China
Edelman sees Pully Chau take helm of agency’s president role in Greater China
Posted on May 31, 2021
by Teddy Cambosa
Chau will also the business of various Edelman offices in Taiwan and Hong Kong aside from their mainland offices.
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dentsu malaysia new hires
Dentsu Malaysia bolsters media leadership team with three key senior hires
Posted on May 31, 2021
by Kathleen Murata
Dentsu Malaysia has announced its three new appointments, who will be part of its media service line executive committee.
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Publicis Communications elevates Sharim Gubbels as Leo Burnett's new executive creative director
Posted on May 31, 2021
by Kathleen Murata
Publicis' former group creative director Sharim Gubbels joins Leo Burnett Singapore as the new executive creative director.
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BMF Sydney Morning Herald
The Sydney Morning Herald, The Age’s new campaign an open letter to ‘closed minds’
Posted on May 31, 2021
by MARKETECH APAC
Two of Nine-owned veteran news outlets in Australia released a new brand platform to champion open and independent thinking that has long served its purpose.
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paper moose buy one give one initiative
Paper Moose to work with more sustainable brands as firm marks 10-year journey
Posted on May 31, 2021
by Kathleen Murata
In line with its 10th year anniversary, Australian creative agency Paper Moose has announced its new sustainability initiative.
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ksk land x kingdom digital
Property developer KSK Land shows ‘art of living’ through immersive phygital experience
Posted on May 28, 2021
by Kathleen Murata
Malaysia's property firm KSK Land has tied up with marketing agency Kingdom Digital to release a digital experience miniseries teaser.
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Alden-Richards-Lazada-Philippines-Brand-Ambassador
Lazada PH marks mid-year celebration with new local brand ambassador
Posted on May 28, 2021
by Teddy Cambosa
Filipino actor-singer and entrepreneur Alden Richards is the latest from the brand ambassador lineup of Lazada Philippines.
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