Category: Marketing
This comes as the company unveils a new private mobility group that will bring all of its taxi, private bus, car rental, leasing and lifestyle business under one division.
Communications agency Alphabet Media has won luxury car manufacturer Maserati India's PR and digital business.
Mukund Olety will be joining global brand and customer experience agency VMLY&R in India as the new chief creative officer.
A new survey shows that Singaporeans are extending their acts of sustainability outside home and this in return is affecting their choice of travel accommodations.
Cheil Worldwide, which is incidentally under the Samsung Group, worked with Lightfarm Studios previously for this project.
The Singapore arm of the agency is tasked to raise KODAK Lens' brand awareness and to increase its engagement with target consumers.
Instead of showcasing the final campaign song, FWD in Thailand showed how a composer developed the lyrics aimed at the message of the 'meaning of life'.
To become a mom often means to take a seat back on one's career and the new program aims to regain the confidence of creative moms.
The account win lasted for two rounds, which ended up Audi choosing BBDO Singapore due to their localized proposal, while still maintaining global awareness.
Besides launching AnyTag's new features, martech company AnyMind Group opens up its influencer marketing platform to other agency types.
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