Category: Marketing
MDC Partners has recently launched the global affiliates program, where in it taps local talent in order to serve brands a synergy of media and tech capabilities.
Formerly of 2NE1, solo artist CL is the latest brand ambassador of Johnnie Walker for its global campaign.
Forestry Department of Peninsular Malaysia and UNDP have chosen marketing comms firm Citrine One Malaysia to be their PR agency of record.
The merge between two of Thailand's mainstream banks was announced in 2019, and had been completed in 2021.
Aside from its HQ, MediaDonuts has presence in four other markets in the SEA region – Vietnam, Philippines, Malaysia, and Thailand.
Jollibee in the Philippines has rolled out a new campaign, with the aim to celebrate Filipinos' innate communal unity.
Our first time conversing with a marketing leader in the education space. Find out Neil's go-to marketing strategies for higher education.
From 'vandalized' billboards, a 'ghostly' concert experience to taking over the facade of the country's largest media network, the hype is one for the Trese campaign by Netflix.
Hotel operator Accor's new campaign called 'Go ALL Out' seeks to urge people to travel across Australia and New Zealand.
From just plain slapstick humor to storytelling pieces, TRA unveils the Top 10 ads most watched in New Zealand, and what resonates to consumers.
