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Category: Marketing

IAA-Malaysia-Work-From-Home-Campaign
IAA Malaysia calls for work-from-home compassion in latest ‘PSA’
Posted on June 25, 2021
by Teddy Cambosa
From 9-to-5 work duties to mental health issues, this simple yet thought provoking campaign by IAA Malaysia captures the toll WFH setup does nowadays.
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repindia purnima bali
RepIndia bolsters creative team with new creative director
Posted on June 25, 2021
by Kathleen Murata
Purnima Bali will be joining local-based digital marketing agency RepIndia as the new creative director.
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Allianz-PNB-Life-GIGIL-Philippines-Campaign
Allianz PNB’s campaign pokes on sustainability issue, urges one to ‘look under’ the filter
Posted on June 24, 2021
by Teddy Cambosa
Created by GIGIL, this latest campaign by Allianz PNB falls under the insurance company's sustainability program to its clients and society.
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The-Veil-of-Care-BBDO-Pakistan-Ali-Xeeshan
This newly-designed veil represents Pakistan’s battle against breast cancer
Posted on June 24, 2021
by Teddy Cambosa
Developed alongside BBDO Pakistan, the 'Veil of Care' is designed by Ali Xeeshan in a bid to raise awareness of breast cancer in the country.
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#KepciKitchen
KEPCI KITCHEN: How KFC turned every Malaysian kitchen into a KFC kitchen
Posted on June 24, 2021
by MARKETECH APAC
At some point in the lockdown, Malaysians grew tired of relying on deliveries. Find out how Reprise turned this around to retain KFC's appeal amid the rising trend in home cooking.
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Nando's Fishermen Integrated
Nando’s SG says ‘Thank You PERi-PERi Much’ in new campaign as dining-in services reopen
Posted on June 24, 2021
by Kathleen Murata
Nando's and Fishermen Integrated have rolled out a new campaign to celebrate the reopening of dining-in services in Singapore.
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'Story telling' vs 'Story selling' : What data can (not) do for your end consumer
'Story telling' vs 'Story selling': What data can (not) do for your end consumer
Posted on June 23, 2021
by MARKETECH APAC
The common consumer isn't hostile towards rich data, in fact, they desire it – as long as brands mold them into warm, human stories.
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dbcs president new logo, business model
DBCS names first female president, unveils new brand logo, membership model
Posted on June 23, 2021
by Kathleen Murata
Design Business Chamber Singapore has named its new president and has unveiled its new logo and business model.
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LGBTQIA+-ANZ-Representation-Getty-Images-GLAAD
Latest LGBTQIA+ data shows lack of visual representation in ANZ market
Posted on June 23, 2021
by Teddy Cambosa
Latest data by Getty Images and GLAAD shows a low representation of the LGBTQIA+ community among brands in ANZ.
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SK-II-Forsman-&-Bodenfors-Singapore-Campaign
SK-II’s latest global campaign a movement to empower Tokyo-based women entrepreneurs
Posted on June 22, 2021
by Teddy Cambosa
Said SK-II campaign has been made by creative agency Forsman & Bodenfors Singapore as part of its #ChangeDestiny film series.
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