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Category: Marketing

PRCA-Asia-Pacific-Launch-Public-Relations-Body
PRCA extends governing PR body to Asia-Pacific
Posted on October 4, 2021
by Teddy Cambosa
The new PRCA Asia-Pacific replaces the older PRCA SEA, and has appointed new co-chairs from various PR agencies in the region.
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Carma Khali Sakkas
Media intel CARMA Asia names Khali Sakkas as new head of insights for APAC
Posted on October 4, 2021
by Kathleen Murata
Khali Sakkas brings with her 16 years of experience in communications measurement, leading teams across APAC.
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Rae-Virtual-Influencer-OSIM-Campaign
Virtual influencer Rae introduces beauty of virtual landscapes with OSIM ambassadorship
Posted on October 1, 2021
by Teddy Cambosa
Virtual influencer Rae's campaign for OSIM promotes the five-sense experience users can experience on the uDream Pro product.
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Cheetah Digital
Cheetah Digital partners Seinfeld actor Wayne Knight to personify ‘cookies’ in new ad
Posted on October 1, 2021
by Kathleen Murata
Martech MarCheetah Digital's new campaign aims to discuss the post-cookie world, with the creation of ‘Dennis’ the ‘creepy marketer.’
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Therese Raft_Accenture
Accenture ANZ names Therese Raft as new communications lead
Posted on October 1, 2021
by MARKETECH APAC
She will become part of Accenture’s global media relations team to drive its external communications for the ANZ region.
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dentsu gaming
Dentsu unveils new gaming solution for APAC brands, ‘dentsu gaming’
Posted on October 1, 2021
by Kathleen Murata
'Dentsu Gaming' is led by its guiding principle of authentic and ‘respectful’ engagement within the gaming community.
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fb abraham
Forsman & Bodenfors SG names Deborah Abraham as director of PR strategy, communications
Posted on September 30, 2021
by Kathleen Murata
The role will see Deborah Abraham as an active strategic PR counsel across both the agency’s internal communications and client work.
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MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
Posted on September 30, 2021
by MARKETECH APAC
For this month's top stories, Thailand makes an inaugural entry while the industry of career coaching is also seen turning heads this month.
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red havas bryant
Red Havas welcomes Alex Bryant as new executive director for Sydney team
Posted on September 30, 2021
by Kathleen Murata
Alexandra Bryant will be leading new business and providing senior client counsel across the agency’s consumer, B2B, and tech portfolios.
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Society Pass VN
Vietnam-based loyalty platform Society Pass closes Series C funding to drive growth in SEA, SA
Posted on September 29, 2021
by Kathleen Murata
Society Pass is a loyalty and data marketing ecosystem that operates multiple e-commerce and lifestyle platforms across its key markets.
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