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Category: Marketing

dtac x wt
Thai mobile network dtac launches hyper-personalization, data-driven campaign
Posted on November 2, 2021
by Kathleen Murata
The campaign selected customers from provinces where their businesses were promoted on billboards, out of home, and TV tie ins, among others.
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HypeAuditor-Australian-Influencer-Marketing
Brands continue to leverage influencer marketing campaigns amid lockdowns
Posted on November 2, 2021
by Teddy Cambosa
The study from HypeAuditor notes that from 1 to 28 Oct., there were 3,179 sponsored posts from 1,651 influencers.
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Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers
Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers
Posted on November 2, 2021
by MARKETECH APAC
Developed together with creative agency TBWA\Malaysia, the campaign plays off the warm greeting ‘lama tak jumpa’.
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Nick Healy joins Hotwire Australia as client services director
Nick Healy joins Hotwire Australia as client services director
Posted on November 2, 2021
by MARKETECH APAC
Healy comes from Samsung Electronics where he's held various leadership roles within the communications and corporate affairs division.
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Lesley-John-VIRTUE-Managing-Director-APAC
Creative agency Virtue appoints Lesley John as APAC MD
Posted on November 2, 2021
by Teddy Cambosa
Through her new role, Lesley John will oversee Virtue’s business and teams across the region.
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Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan
Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan
Posted on November 1, 2021
by MARKETECH APAC
The marketing and ad leaders said it was not the first time the top e-commerce 'disappointed' with an ad.
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PR-Newswire-ESG-Handbook-APAC
PR Newswire launches inaugural handbook dedicated to ESG comms in APAC
Posted on October 29, 2021
by Teddy Cambosa
The ESG handbook from PR Newswire unveils the best ESG strategies companies use in communicating these endeavors.
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Vivo-Malaysia-Memories-Of-Life-Campaign
vivo MY calls for everyday life documentation in latest campaign
Posted on October 29, 2021
by Teddy Cambosa
The 'Memories of Live' campaign by Malaysia aims to put focus on everyday life from various walks of life.
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ZALORA PH launches fashion and lifestyle credit card
ZALORA PH launches fashion and lifestyle credit card
Posted on October 29, 2021
by MARKETECH APAC
The credit card was launched to leverage the fortifying resolve of consumers towards online shopping.
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Happee PPEs Contest
Goodday Milk’s new campaign to have kids spruce up the now proverbial PPE
Posted on October 29, 2021
by Kathleen Murata
The ‘Happee PPEs’ contest aims to provied children the opportunity to design the artwork they wish to see on PPEs.
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