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Category: Marketing

Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan
Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan
Posted on November 1, 2021
by MARKETECH APAC
The marketing and ad leaders said it was not the first time the top e-commerce 'disappointed' with an ad.
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PR-Newswire-ESG-Handbook-APAC
PR Newswire launches inaugural handbook dedicated to ESG comms in APAC
Posted on October 29, 2021
by Teddy Cambosa
The ESG handbook from PR Newswire unveils the best ESG strategies companies use in communicating these endeavors.
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Vivo-Malaysia-Memories-Of-Life-Campaign
vivo MY calls for everyday life documentation in latest campaign
Posted on October 29, 2021
by Teddy Cambosa
The 'Memories of Live' campaign by Malaysia aims to put focus on everyday life from various walks of life.
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ZALORA PH launches fashion and lifestyle credit card
ZALORA PH launches fashion and lifestyle credit card
Posted on October 29, 2021
by MARKETECH APAC
The credit card was launched to leverage the fortifying resolve of consumers towards online shopping.
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Happee PPEs Contest
Goodday Milk’s new campaign to have kids spruce up the now proverbial PPE
Posted on October 29, 2021
by Kathleen Murata
The ‘Happee PPEs’ contest aims to provied children the opportunity to design the artwork they wish to see on PPEs.
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Facebook-Meta-Company-Name-Change
Facebook unveils new company name: Meta
Posted on October 29, 2021
by Teddy Cambosa
'Meta' reflects the company's recent company moves in making the metaverse possible, engaging in R&D and content creator growth about the industry.
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31-year old ING Philippines celebrates birthday with limited-edition Krispy Kreme donut
31-year old ING Philippines celebrates birthday with limited-edition Krispy Kreme donut
Posted on October 28, 2021
by MARKETECH APAC
The bank's Filipino arm shared why the focus on sweet treats for the commemoration of its 31st anniversary.
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UNDP_Hero
UNDP launches largest climate advocacy campaign, urges people to ‘not go extinct’
Posted on October 28, 2021
by Kathleen Murata
The ‘Don’t Choose Extinction’ campaign seeks to engage the world in a drive towards a sustainable recovery from the pandemic.
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InMobi-Online-Festive-Shopping-SEA-Report
Nearly all SEA consumers planning to leverage online shopping this festive season
Posted on October 28, 2021
by Teddy Cambosa
Aside from the online shopping frequency, InMobi's report noted the various behaviors SEA shoppers have shown.
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Wavemaker welcomes Dru Nho as national head of digital
Wavemaker welcomes Dru Nho as national head of digital
Posted on October 28, 2021
by MARKETECH APAC
Nho most recently helmed the digital team of WoolworthsGroup@DAN at Dentsu Aegis Network.
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