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Category: Marketing

Carousell-Hong-Kong-11.11-Campaign
Carousell HK’s campaign encourages users to sell more amid 11.11 craze
Posted on November 15, 2021
by Teddy Cambosa
Instead of encouraging spending, Carousell invites users in their 11.11 campaign to sell of their underutilized items, and earn cash.
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Optus campaign
Telco Optus’ new ad shows great things can happen by saying ‘yes’
Posted on November 15, 2021
by Kathleen Murata
The campaign by Optus aims to raise funds to help Australian Wildlife Conservancy increase the population of Australian Gliders.
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Shangri-La WithHeart campaign
Shangri-La unveils ‘#WithHeart’ campaign to celebrate 50-year journey with Asia
Posted on November 15, 2021
by Kathleen Murata
The ‘#WithHeart’ campaign includes a short film series, which will tell the stories of young and passionate Asian culture makers.
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ALDI-Supermarket-Chain-Australia-Campaign
Supermarket chain ALDI invites Aussies to prep Christmas with utter gusto
Posted on November 15, 2021
by Teddy Cambosa
The ALDI Christmas campaign depicts Australians facing their Christmas preparations with utter excitement and creativity.
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Group Shot_Judy Ang_Jaclyn Lee_Jonathan Tan
72andSunny Singapore announces new senior appointments
Posted on November 15, 2021
by Kathleen Murata
The three latest senior appointments will help bolster creative agency 72andSunny's 2021 growth momentum in Singapore.
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Bastion-Shine-Agency-Acquisition
Bastion acquires NZ agency Shine
Posted on November 15, 2021
by Teddy Cambosa
Shine's acquisition by Bastion sets it to be one of the largest independent communications agency across Australasia.
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Shopee 11.11_Flak
Behind eye-catching 11.11 discounts: The silent flak over Shopee’s 11.11 ad ft. Jackie Chan
Posted on November 14, 2021
by MARKETECH APAC
Free delivery, cashbacks, large price slashes: the shimmering offers this 11.11 by Shopee didn't stop others - both pros and mass audience - from noticing the fault in the e-commerce's latest ad.
Read More
SM-MOA-Globe-Netflix-IKEA-Philippines-Stunt
Who 'stole' SM MOA’s Globe? IKEA PH or Netflix PH?
Posted on November 14, 2021
by Teddy Cambosa
The marketing stunt involving the MOA Globe being stolen had marketing consequences to both Netflix and IKEA in the Philippines.
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Ferdinand Bondoy_IABC_PRSP_PR_COMCO
PR firm chief exec tapped by PH industry bodies to helm student programs
Posted on November 12, 2021
by MARKETECH APAC
Ferdinand Bondoy, COMCO's co-founder, has been appointed by PRSP and IABC Philippines to lead their student-focused programs.
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Ogilvy-Singapore-New-Creative-Talent-Hires
Ogilvy SG bolsters creative department with new 21-hire lineup
Posted on November 12, 2021
by Teddy Cambosa
According to Ogilvy Singapore, the new hires are composed of a mix of integrated, conceptual, content and experience creatives.
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