Category: Marketing
Through the partnership, both firms will provide services including strategic brand and corporate communications, issues and reputation management, media relations, digital marketing, creative services, stakeholder engagement, and government relations.
China – Centurium Capital Partners, the lead investor in Luckin Coffee, is reportedly in advanced talks to acquire Nestlé’s Blue Bottle Coffee brand. According to a Bloomberg report citing anonymous sources familiar with the matter, Centurium Capital is finalising the deal with the coffee roaster and...
Developed with creative agency TBWA\Melbourne, the campaign shifts away from traditional utility vehicle advertising that typically focuses on strength and rugged environments.
Bangkok, Thailand – Pete Thasorn Boonyanate has been appointed as chief creative officer at Ogilvy Thailand, effective 1 March. He assumes the role following the departure of Gumpon Laksanajinda, who stepped down after a 25-year tenure with the company. Prior to joining Ogilvy Thailand, Boonyanate served...
Plus500 launches ‘Trade with Clarity’ regional campaign focused on transparent financial advertising
Singapore – Fintech group Plus500 has launched its regional campaign “Trade with Clarity”, emphasising simple and transparent communication in financial advertising. The campaign is led by a 30-second film and is being rolled out across out-of-home and digital platforms in the region. According to the...
Indonesia – For Ramadan 2026, Indonesian consumers are placing greater emphasis on trust and justified value, spending more selectively and favouring brands that demonstrate empathy, transparency, and meaningful value, according to a new whitepaper by Moonfolks and Havas Moonfolks. According to the whitepaper...
Manila, Philippines – Orocan has launched a creative campaign to promote its first and largest icebox with wheels, the ‘Koolit 65L’, highlighting how functionality can also be entertaining. Done alongside creative agency GIGIL, the campaign centres around a short film that tells the story of Isagani,...
The campaign follows the brand’s earlier #GreenFlag initiative, which highlighted cooking as a desirable quality in a partner.
Singapore – As Zeno Group sharpens its focus across Asia Pacific, its Singapore office is entering a new phase of momentum under newly appointed managing director Khushil Vaswani. With nearly two decades of agency leadership behind him, Vaswani arrives at a pivotal time—not only for Zeno, but for an...
Japan – Kao’s feminine care brand Laurier will roll out a new brand communication campaign across nine Asian markets, aiming to unify its message on menstrual support. Set to launch on International Women’s Day, March 8, the campaign carries the key message “Comfort, Made Together” and seeks to foster...
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