Category: Marketing
Hanoi, Vietnam – Creative agency Happiness Saigon has begun positioning itself as a “creative-led, technology enabled” organisation. According to the company, the move comes as a response to shifts in the marketing industry, which now assesses creativity through how effectively it delivers measurable...
Manila, Philippines – Lennon Group has expanded its operations with the launch of three specialised creative studios, marking a strategic shift from a single creative entity to a fully integrated ecosystem. The new studios – Sgt.Pepper, Lennon Creative, and Lennon For Good are designed to operate both...
Singapore – StarHub has collaborated with TBWA\Singapore on an on-ground activation taking place on 7 and 8 March at Paragon along Orchard Road. The activation will offer visitors free matcha ice cream served in matching green cones, referencing StarHub’s signature brand colour. The concept draws on...
Manila, Philippines – After two years serving as Ayala Corporation’s head of strategic communications, Gino Borromeo steps down from his post due to the organisation’s ‘broader redesign’. In a LinkedIn post, Borromeo noted, “There are many feelings in my heart at the moment – disappointment, sadness,...
As part of the collaboration, Laufey will feature in Visa’s upcoming campaign titled “Be the Traveler You Want to Be,” which aims to celebrate the magic of travel, particularly among Gen Z audiences across the region.
Bangkok, Thailand – Central Pattana has announced a THB600m (USD18.9m) investment to launch its nationwide “Summer Fest 2026: Sound of Summer” campaign, which will run from 13 March to 10 May in Central shopping centres across Thailand. It is developed in collaboration with several partners, including...
According to the post, working alongside designers, builders, and other collaborators helped her develop new skills and perspectives.
Southeast Asia – Jollibee Foods Corporation has confirmed that its subsidiary, Highlands Coffee, is evaluating a potential initial public offering (IPO) in Vietnam, following earlier reports that the coffee chain was exploring a listing valued at between US$300m and US$400m. In a disclosure, Jollibee...
Bangkok, Thailand – Ride-hailing platform Bolt has launched its Driver Creator & Ambassador Development Program, a voluntary initiative offering digital and entrepreneurial skills workshops for drivers using the platform. The initiative was developed following findings from a survey conducted by...
Hong Kong – Penfolds has announced Troye Sivan as its new creative partner, marking a multi-year collaboration that will see the music and fashion icon shape the brand’s creative direction, design limited-edition wine collections, and lead initiatives celebrating shared cultural experiences. Troye marked...
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