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Category: Marketing

HSBC’s PayMe takes CNY tradition of red envelopes a step more modern
HSBC’s PayMe takes CNY tradition of red envelopes a step more modern
Posted on February 15, 2022
by Teddy Cambosa
The campaign by HSBC for PayMe is a modern twist of the red envelope tradition in CNY--only more modern and gamified.
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What’s NEXT: 2022 will see the evolution of corporate purpose
What’s NEXT: 2022 will see the evolution of corporate purpose
Posted on February 15, 2022
by MARKETECH APAC
Consumers are becoming more conscious about their impact to society and they want brands that are aligned to their values.
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Globe’s Valentine’s Day campaign a cuddly tribute to pets
Globe’s Valentine’s Day campaign a cuddly tribute to pets
Posted on February 15, 2022
by Teddy Cambosa
This Valentine's Day campaign by Globe shows that we must also love our pets, and is a call for animal welfare in the country.
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Clemenger BBDO retains BMW’s creative account in ANZ
Clemenger BBDO retains BMW’s creative account in ANZ
Posted on February 15, 2022
by Teddy Cambosa
Clemenger BBDO has been the creative agency of the BMW Group in Australia and New Zealand since 2018.
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Marcelle-Gomez-iProspect-Sydney
iProspect Sydney elevates Marcelle Gomez as new MD
Posted on February 15, 2022
by Kathleen Murata
Marcelle Gomez brings with her over 20 years of experience in various leadership roles across planning, account management, and investment.
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Carsome-and-VMLYR-Commerce-Campaign
Carsome’s CNY campaign is a two-page print wrap across MY’s top five daily newspapers
Posted on February 14, 2022
by Kathleen Murata
Created with VMLY&R COMMERCE Malaysia, the CNY campaign by Carsome aims to express the love that family members have for each other.
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FCB Interface names ex-MullenLowe Lintas  Aditi Patwardhan as chief strategy officer
FCB Interface names ex-MullenLowe Lintas Aditi Patwardhan as chief strategy officer
Posted on February 14, 2022
by MARKETECH APAC
The agency said the new appointment is part of its reorganisation towards becoming “future-ready.”
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Marriott Bonvoy, Bali.com team up for one-stop platform for Bali travel arrangements
Marriott Bonvoy, Bali.com team up for one-stop platform for Bali travel arrangements
Posted on February 14, 2022
by Teddy Cambosa
The partnership between Marriott Bonvoy and Bali.com comes after the announcement of reopening tourism in Bali.
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BMW-Group-and-Publicis-Groupe-Malaysia-1
Publicis Groupe Malaysia bags BMW account
Posted on February 14, 2022
by Kathleen Murata
The remit will see Publicis Groupe Malaysia overseeing the strategic planning, creative advertising, and digital of BMW's Motorrad and MINI.
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TAC-Clemenger-BBDO-Melbourne-Campaign
Road safety org for Victoria reminds riders the importance of protective gears
Posted on February 14, 2022
by Kathleen Murata
This new campaign by TAC is a timely reminder for riders to wear proper protective clothing on every ride.
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