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Category: Marketing

It's Friday appointed by Colonial First State
Colonial First State taps It’s Friday to launch new brand platfom, first ad campaign
Posted on March 21, 2022
by Teddy Cambosa
It’s Friday has been tapped by Colonial First State to deliver its new brand platform and first advertising campaign.
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Brac-Bank-and-DBS
BRAC Bank, DBS partner to provide real-time, zero-fee remittances to Bangladesh
Posted on March 21, 2022
by Kathleen Murata
The partnership will help Bangladeshi migrants in Singapore to transfer their hard-earned income back home, with minimal fees.
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Grab PH ordered to pay back ₱19.3m refund to users
Grab PH ordered to pay back ₱19.3m refund to users
Posted on March 21, 2022
by Teddy Cambosa
Grab's ongoing penalty in the Philippines by the Philippine Competition Commission is part of their acquisition of Uber's operation in the country.
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Tourism marketer of New Zealand launches campaign to keep destination top-of-mind among Aussies
Tourism marketer of New Zealand launches campaign to keep destination top-of-mind among Aussies
Posted on March 21, 2022
by Teddy Cambosa
Tourism New Zealand's new campaign entitled ‘Within Your Wildest Dreams’ aims to ensure Australians have the country on top of their travel list motivate them to make “their dream travel a reality”.
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Suncorp highlights ‘sustainability’ in new campaign with The Hallway
Suncorp highlights 'sustainability' in new campaign with The Hallway
Posted on March 21, 2022
by Teddy Cambosa
The campaign highlight Suncorp's commitment to making a positive influence on the environment as well as the financial welfare of Suncorp clients.
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The-Australian-Government-and-BMF
The Australian Gov’t spotlights ‘respect’ on latest domestic violence prevention spot
Posted on March 21, 2022
by Kathleen Murata
This aims to help people move into a proactive space, demonstrating how positive conversations result in violence prevention.
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Expert Up Close: Ace Gapuz, CEO of Blogapalooza
Expert Up Close: Ace Gapuz, CEO of Blogapalooza
Posted on March 19, 2022
by Teddy Cambosa
In an interview with Ace Gapuz, the chief executive officer of Blogapalooza, she shares her marketing journey as an influencer marketer as well as her insights about the role of females in the marketing and advertising industry.
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Expert Up Close: Vasuta Agarwal, svp & managing director of Inmobi APAC
Expert Up Close: Vasuta Agarwal, SVP & managing director of InMobi APAC
Posted on March 18, 2022
by Teddy Cambosa
In an interview with Vasuta Agarwal, the senior vice president & managing director for Asia Pacific of InMobi, she shares her best advertising practices as well as her insights about the significant changes in the gaming industry in Southeast Asia in terms of consumer behaviour, management, and inno...
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SM partners with Smart for SM Cyberzone’s Game Fest 2022
SM partners with Smart for SM Cyberzone’s Game Fest 2022
Posted on March 18, 2022
by Teddy Cambosa
Telecommunications company PLDT’s wireless division Smart communication is partnering with SM to bring back SM Cyberzone Game Fest 2022.
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This report tells you what you need to know about consumer perception towards social ads
This report tells you what you need to know about consumer perception towards social ads
Posted on March 18, 2022
by MARKETECH APAC
‘Social Ads and Consumer Perception study – Singapore Edition’ aims to provide readers with the current behaviour and perception of Singaporean consumers towards social media and more specifically, in-feed ads. 
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