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Category: Marketing

hsbc-one's-latest-campaign-focuses-on-financial-empowerment-of-young-millenials
HSBC One's latest campaign focuses on financial empowerment of young millennials
Posted on June 2, 2022
by Teddy Cambosa
The latest campaign from HSBC One and Wunderman Thompson Hong Kong aims to provide financial awareness to young millennials.
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Be-The-Change-campaign-by-Fck-The-Cupcakes
Fck The Cupcakes launches new gender equality initiative to empower men to 'be the change'
Posted on June 2, 2022
by Kathleen Murata
The campaign features a short-form sitcom that helps Aussie men recognise spoken and unspoken casual misogyny in the workplace.
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Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social
Posted on June 2, 2022
by MARKETECH APAC
William will be heading the APAC marketing of Sprout Social, the company that provides cloud-based social media management software.
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Bollywood star Ayushmann Khurrana gets energised in this latest ad for Maxirich
Bollywood star Ayushmann Khurrana gets energised in this latest ad for Maxirich
Posted on June 2, 2022
by Teddy Cambosa
The ad campaign aims to create awareness pertaining to the importance of the consumption of multivitamin supplements in one’s day-to-day life.
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Flipkart launches new ad films under ‘#BachonKaKhel’ campaign to highlight benefits for sellers
Flipkart launches new ad films under ‘#BachonKaKhel’ campaign to highlight benefits for sellers
Posted on June 2, 2022
by Teddy Cambosa
India's homegrown e-commerce marketplace, Flipkart, has launched three more ad films under its ongoing '#BachonKaKhel campaign'. The new ad films focus on the industry-first benefits introduced for 4.2 lakh sellers by Flipkart.
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KitKat-Blink-Break-with-Wunderman-Thompson
KitKat launches an AI-powered staring contest for its latest campaign
Posted on June 2, 2022
by Kathleen Murata
The game is enabled with a single camera input that uses machine learning to recognise a face and detect blinking, returning results fast.
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Collaboration
Booking.com merges food and art in pop-up for Environment Day in Singapore
Posted on June 2, 2022
by MARKETECH APAC
Booking.com has specially commissioned collective Mama Magnet (Singapore) and artist Human Spectrum (Thailand), to create an interactive installation, titled “As We Move”.
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tumi-unveils-collab-with-razer-for-esports-inspired-collection
TUMI unveils collab with Razer for esports-inspired collection
Posted on June 2, 2022
by Teddy Cambosa
TUMI's foothold in the esports industry will be strengthened by the release on June 3rd of four highly anticipated co-branded styles across its regions.
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Stayfree-campaign-with-DDB-Mudra
Stayfree encourages fathers to talk about periods with their daughters in new film
Posted on June 2, 2022
by Kathleen Murata
It aims to help set the tone that periods need not be hushed conversations and open dialogue can make the father-daughter bond stronger.
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dentsu India’s Narayan Devanathan steps down from CCO role after 11 years
dentsu India’s Narayan Devanathan steps down from CCO role after 11 years
Posted on June 2, 2022
by Teddy Cambosa
According to dentsu India, Narayan Devanathan is seeking new interests outside the advertising industry.
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