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Category: Marketing

VaynerMedia appoints Marc Langenfeld as head of media for APAC
VaynerMedia appoints Marc Langenfeld as head of media for APAC
Posted on June 22, 2022
by Teddy Cambosa
Marc Langenfeld brings in over at VaynerMedia 12 years of experience in the APAC region.
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dentsu China launches report on consumers' buying behaviour in China’s EV market
dentsu China launches report on consumers' buying behaviour in China's EV market
Posted on June 22, 2022
by Teddy Cambosa
The report provides an in-depth view of the consumer behaviours, sentiments and buying habits that shape this exciting opportunity for marketers in the interconnected era.
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Dennis Perez adds new regional role at Unilever
Dennis Perez adds new regional role at Unilever
Posted on June 22, 2022
by Teddy Cambosa
Perez is also focused on using his new position at Unilever to drive singular consumer and customer experiences.
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Wunderman Thompson meta
Wunderman Thompson launches beach metaverse activation to mark the start of Cannes
Posted on June 22, 2022
by MARKETECH APAC
USA – Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes together with the metaverse platform, Odyssey. The virtual beach would allow people from all over the world to experience the agency’s unique...
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Blis-funding-from-LDC
Programmatic ad partner Blis secures fresh funding from LDC to drive global expansion
Posted on June 22, 2022
by Kathleen Murata
The fresh funding from LDC will help fast-track Blis' opportunity to drive mass adoption of its privacy-first advertising technology.
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Cannes Lions
Industry leaders announce alliance in Cannes to mitigate bias in adtech
Posted on June 21, 2022
by MARKETECH APAC
Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB and the Ad Council.
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New Balance HK’s new campaign highlights ordinary people’s positive transformation journeys
New Balance HK's new campaign highlights ordinary people's positive transformation journeys
Posted on June 21, 2022
by Teddy Cambosa
The partnership aims to redefine sustainability through the promotion of positive transformation journeys in Hong Kong.
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7-Eleven
7-Eleven, Tiger Beer unveil Singapore’s first beachfront convenience store in Sentosa
Posted on June 21, 2022
by MARKETECH APAC
To help people get their drinks fast, 7-Eleven and Tiger Beer will be bringing a special reverse tap bar, which will automatically dispense the right pour of beer in each cup consistently, without needing a bartender.
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Pink Dot SG partners with Virtue APAC to launch campaign that turns messages of support to LGBTQ+ into works of art
Pink Dot SG partners with Virtue APAC to launch campaign that turns messages of support to LGBTQ+ into works of art
Posted on June 21, 2022
by Teddy Cambosa
Pink Dot SG and Virtue APAC's 'Words of Change' initiative invites artists to transform attendees' heartfelt messages of hope into art pieces.
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Nisha Devina Roy appointed as M&C Saatchi KL’s new MD
Nisha Devina Roy appointed as M&C Saatchi KL’s new MD
Posted on June 21, 2022
by Teddy Cambosa
As MD, Nisha will be overseeing M&C Saatchi’s portfolio of clients ranging from Celcom, BOH Tea, Ford, Hong Leong Bank, MBSB, MDEC and Etika.
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